Apple Inc. Paper Essay Example | Topics and Well Written Essays - 5000 words

Apple Inc. Paper - Essay eccentriclifornia. The friendship was founded by Steve Jobs and Steve Wozniak in the year 1976 as Apple Computers Inc. Apple Inc is involved in the manufacturing of digital electronics and computer hardwargon equipments. The companys name was changed to Apple Inc in the year 2007. The company is listed on NASDAQ and New York Stock Exchange. Apple Inc has amaze the synonym for innovation with its cutting edge technology (Apple, 2012). The company has been constantly delivering products and services as per its mission and vision. The mission and vision for the Apple Inc is to be the most mod company and design and manufacture products that are innovative, unique and provides the customers a whole new experience. The company bottom be referred to as the pioneer of technology. Apple Inc has made the technology look simple yet characteristic through its products and services. The product of the company includes iPhone, iPod, iPad, Mac, iTunes, speakers, prin ters, etc. All the products of the company possess unique features and have become hugely popular amongst the people. The company has so far been able to increase the level of eagerness of customers with all(prenominal) product launch. Every product of the company set a new bench mark two in technology and sales across the globe. The products of Apple Inc are sold worldwide through its retail outlets, direct sales, online store, and through third party sellers as well (YahooFinance, 2012). Apple Inc may be spark advance the way in the technology field but still faces stiff competition from some study players such as Google, Research in Motion and Hewlett Packard. These companies are no less innovative with their products and services. They are amongst the most admired companies in the world and significantly have large number of customer institution as well. To have an edge over its competitors Apple Inc has been following a generic strategy. The companys generic strategy can b e discussed below Competitive Advantage Apple Incs agonistic advantage over its competitors lies in providing high value to its customers which justifies the high price of its products. Cost Leadership dodge Apple Incs cost leadership strategy has always to set average price of the products to collect maximum profit. This strategy has been successful because of the high value company offers to the customers through its innovative products. Example recently launched iPad offers great value to its customers through differentiating features such as 5 megapixel iSight camera, 4G connectivity for faster browsing (Apple, 2012). Differentiation dodge The prime generic strategy followed by Apple Inc is the differentiation