Marketing Mix Project Essay Example | Topics and Well Written Essays - 1500 words

Marketing Mix Project - Essay Example Another important criterion that needs to be highlighted is that the target group has to be clearly examined. The price and the product provide some directions in recognizing the right audience. Choi, et al., (2014) defined marketing mix as the set of strategies that a company applies to promote and advertise its goods or services. It is the crux of marketing process. It has to be reviewed constantly to meet the changing requirements. The changes in the external environment and changes within the firm necessitate alterations in the mix. There are 4Ps which typically constitute a marketing mix. They are Place, Price, Promotion and Price. However, it has started including other Ps as well like positioning, people, packaging and politics. Nike, Inc. is a renowned designer and manufacturer of footwear, services, accessories, apparel and equipment. It is an American Multinational Corporation established in 1971. It was earlier founded by the name Blue Ribbon Sports by Bill Bowerman and Phil Knight (Gordon, 2012). Product mix is defined as the total variety of goods or services offered by the company. Nike Inc. provides a wide range of products like athletic footwear like running shoes, cleats and apparels that include jerseys, layered clothes, shorts, sports equipments for wide range of sports like baseball, tennis, ice hockey, soccer, cricket, basketball, golf, athletics, combat sports, cross training for men, women and children, etc (Huang & Sarigà ¶llà ¼, 2012). It also manufactures shoes for other outdoor sports and activities like cycling, volleyball, wrestling, cheerleading, auto racing, aquatic sports, etc. Apparels also include urban fashion clothing. The first line of shoes released by Nike, Inc. in 1987 was Nike Air Max. Air Huarache, an additional line of products, was introduced in 1992. The new lines of goods that are recently added are the Nike NYX, Nike 6.0 and Nike SB shoes especially designed for

Given Danziger’s Claims Essay Example for Free

Given Danziger’s Claims Essay Given Danziger’s claims about ‘methodomorphic theories’ and given what you know of quantitative and qualitative research methods and psychology in general, what do you think would be the obstacles to attempt to break free of the ‘methodological circle’? Research methods in modern psychology offer a variety of methodological options for researchers to utilise. However, there are issues associated with all methods. This essay will examine problems associated with the ‘methodological cycle’, such as the monopolisation of statistical methods in social sciences. These ‘issues’ continue to be common practice in psychological research and present obstacles to moving towards a less rigid, constrained method of working. This will be followed by exploring approaches that move forward, towards a more fluid and inclusive method of empirical psychology, such as Theoretical Sampling in Grounded Theory and Relational metatheory. Danziger coined the term ‘methodological circle’, asserting that many psychological researchers adopt methods based on certain assumptions about the subject matter, which in turn â€Å"only produce observations which must confirm these assumptions† (Danziger, 1998, p 1). These assumptions continue to be common practice in current psychological research, and pose as a barrier to moving away from the ‘methodological circle’. Psychology as Pure Science Kuhn (1962) described ordinary science as involving discussion of problematic truth claims and is carried out within the context of implicitly shared metatheoretical frameworks; on the other hand â€Å"paradigms† involve discussion that challenges these metatheoretical frameworks themselves. Psychology operates within both of these frameworks. ‘Ordinary science’, also known as Scientism, involves uncritically accepting that science is both highly distinct from, and superior to, common sense and methods for identifying cultural patterns. However, factors that a social scientist may wish to study do involve facets that are not static and are defined by the context in which these facets operate. An example of this could be trauma. Trauma is viewed by individuals in Western society as a concept which individuals or a collective may suffer after a disrupting or distressing event. However, in less developed societies, such as in Rwanda which suffered mass genocide, no instances of trauma are reported (Alexander et al, 2004). Such examples highlight the problems presented by adopting a purely scientific (positivist) approach to a social phenomenon. In addition to this, it must be remembered that even though research will always endeavour to be as objective as possible they will, ultimately, use their common-sense knowledge of how social phenomena operate in order to define and measure these variables for precise investigation (Silverman, 1993). Psychologists who work purely in line with Scientism make the error to totally remove itself from common sense, rather than acknowledging and working with it, adopting, say, a more constructivist approach e.g. Conversation Analysis. Kock (1973) sums this up assumption beautifully by saying â€Å"The entire subsequent history of psychology can be seen as a ritualistic endeavor to emulate the forms of science in order to sustain the delusion that it already is a science (Kock, 1973, p. 66). Dependence on statistics The use of statistical methods in psychology can be said to have become â€Å"institutionalized† (Danziger, 1998, p. 4). According to Danziger, such institutionalization presents 3 main problems: 1. It assumes that statistical conclusions are the only means of providing reliable and valid results for interpreting and developing theory; 2. It asserts that certain rules and models are constant, and cannot be amended or updated by new evidence; 3. it postulates that methodology must lead theory formation, and not the other way round. Such facets create a rigid environment, which restricts ways in which the social scientist can explore social phenomena which focuses on interactions between figures rather than meanings of interactions. The importance of the meaning behind words was acknowledged as far back as Freud, who stated â€Å"In medics you are accustomed to see things†¦in psychoanalysis, alas, everything is different†¦Words were originally magic and to this day words have retained much of their ancient power†¦Words provoke affects and are in general the means of mutual influence among men† (Freud, 1918, p.12). This statement emphasises the importance in not just, say, overt behaviour in the amount of words one uses (i.e. numerical data) in an interview, but also what one says and the meaning behind those words (i.e. qualitative data). Artificial settings to measure real life Psychology is the science of the real life, cannot be manipulated in artificial models. In its attempt to become a ‘pure’ science, psychological research methods tend to prefer to use controlled, experimental procedures, where one variable is directly manipulated by another variable, controlling for any other influencing factors. While such methods offer detailed and reliable statistical information, details of social, political, economic, and historical contexts can be overlooked (Waitzkin, 1990). The variety within psychology Psychology is a broad discipline with a variety of approaches such as Social and Cognitive Psychology. Social Psychology looks at qualitative interactions in the real world between people, whereas Cognitive Psychology examines the thought processes involved in individual reasoning. The former cannot be effectively manipulated in a controlled laboratory experiment, whereas the latter can be. If one attempts to artificially create and conduct a social experiment which uses solely statistics as a method of obtaining and interpreting results, one will miss the rich data that can be gained through qualitative measurement, looking at meanings and interpretations. A degree of flexibility is required in theory construction and method development, taking care to acknowledge how applied the science is and the vast array of methodological procedures to adopt. Top down vs. bottom up When conducting empirical investigation in psychology, the research question should lead the methodology, not the other way round. However, with the dominant quantitative method, researchers tend impose theories on data and see whether or not the data supports the theory. Upon these results, the researchers either accept or reject their hypotheses, rather than further exploring any discrepancies. Alternatively, researchers who adopt a qualitative method allow the data drive the theory and design models and theory from data. This is unpopular with many as it can oversimplifying complex social phenomena. As we can see, both designs appear to be poloarised, with little or no room for convergence. Deductive vs. Inductive Another assumption that perpetuates the ‘methodological circle’ is the belief that quantitative methods always must use a hypothetico-deductive approach and qualitative methods an inductive approach. Again, this restricts the way in which researchers can work with their subject matter, and rather than adopting an antithetical approach, researchers should endeavor to focus on the rationale of the study and the research question. Realism vs. Idealism In a similar vain to the short discussion above, there is the determinist assumption that all quantitative researchers are realists and qualitative researchers are idealist in their approach. This assumption enforces more restrictions on the way research would be carried out. Indeed quantitative research could do well to accept more subjective and individual attitudes, as qualitative methods could with more objective, measurable approaches. Moving forward Acknowledging the obstacles above, I will now explore ways in which psychology can move forward, away from the ‘methodological circle’ towards an approach that recognises and embraces both ‘quantitative’ and ‘qualitative’ virtues. Such an approach should not be concerned with paradigmatic purism but more concerned with identifying effective ways of conceptualising and discovering answers to the research questions. Grounded Theory -Theoretical saturation and sampling When using Grounded Theory, researchers use Theoretical sampling until they reach ‘Theoretical saturation’, where researchers collect data â€Å"until (a) no new or relevant data seem to emerge regarding a category, (b) the category is well developed in terms of its properties and dimensions demonstrating variation, and (c) the relations among categories are well established and validated.† (Strauss Corbin, 1998, p. 212). Such a fluid and flexible approach provides a useful means in theory construction because it builds the theory as it evolves from incoming data, offering an alternate perspective on how the results are interpreted than the restrictive positivist, deductive approaches. Relational metatheory Relational metatheory offers a relational dialectical perspective in which interpretation (a more quantitative, positivist approach) and observation (a more qualitative, construstivist approach) are both acknowledged and used (Overton, 1998; 2003). Relationism metatheory acknowledges that there is interconnection between the person, culture and biology (Hase, 2000), which is a much more fluid and explorative method then a split metatheory (using only quantitative or qualitative). This results in more complex, self creating, self organising, self regulating and adaptive systems that function and develop in relation with sociocultural constructs. In conclusion, there is a range of obstacles researchers encounter when attempting to break free of the ‘methodological circle’. These include both theoretical considerations such as theory construction and practical considerations such as the dependence on statistics. In order to move away from these imposed restrictions, researchers should consider adopting a more inclusive, flexible approach such as Grounded Theory and Relational Metatheory. As Danzgier concludes we must overcome these problems associated with the ‘methodological circle’ in psychological research; if not â€Å"theory testing in psychology will be a matter of choosing among different versions of a theoretical position, the fundamental features of which are in fact beyond dispute.† (Danziger, 1985, p.13). References Alexander, J. C., Eyerman, R., Giesen, B., Smelser, N. J., Sztompka, P. (2004) Cultural Trauma and Collective Identity, University of California Press, CA Danziger, K. (1985) The methodological imperative in psychology. Philosophy of the Social Sciences, 15, 1-13 Freud, S. (1918) The Complete Introductionary Lectures on Psychoanalsis, Alden Press, Oxford Hase, S. (2000) ‘Mixing methodologies in research’, NCVER conference, Coffs Harbour, April. Koch, S. (1963) Psychology: A Study Of a Science, (Koch, S. (Ed.). (1959-1963), McGraw-Hill, New York Kuhn, T. S. (1962) The structure of scientific revolutions. University of Chicago Press, Chicago Overton, W. F. (2012) Paradigms in Theory Construction, (Eds L’Abate, L.) Springer; US. Silverman, D. (1993) â€Å"Beginning Research†. Interpreting Qualitative Data. Methods for Analysing Talk, Text and Interaction, Sage Publications, Londres Strauss, A. L. Corbin, J. M. (1998) Basics of qualitative research: techniques and procedures for developing grounded theory, Sage Publications, US Waitzkin, H. (1990) On Studying the Discourse of Medical Encounters, Medical Care. 28:6, 473-487

Minor Characters Impact on Willy Loman in Arthur Millers play, Death

Minor Characters' Impact on Willy Loman in Arthur Miller's play, Death of a Salesman In the Arthur Miller play Death of a Salesman, Willy Loman comes in contact with several characters, many of whom prompt him to examine his past as well as his conscience. Charley's son Bernard is such a character. Lacking dimension and depth of character, Bernard functions primarily as a foil to expose Willy's tragic and pathetic nature. The other characters have no real interaction with Willy that would allow for development. During Willy's first flashback, Bernard appears only to remind Biff of the Regents exam. Willy refers to Bernard as a "pest" and an "anemic," and Biff mimics his father by saying that Bernard is "liked, but not well liked." Despite Bernard's academic talents, Willy and his ...

Longer Weekend

A plentiful amount schools in the U. S. Are beginning to consider bringing forth school four days a week rather than the usual five days. However, classes will be in session more hours per day. By doing this the schools will conserve money, have more instruction time per class, and longer weekends. First of all, the schools will preserve loads of money, as well as those who drive to school. They will have one less day of transportation because people aren't in school for that one extra day.The schools will also have much lower electric bills because the lights are off for another day. Also, if the school is under construction, there will be more time to complete it because there aren't kids in the hardhat area. Not only that, but the Janitors will have more time to tidy up the school while the kids aren't in there to create a safer and cleaner learning environment. Secondly, having longer days meaner more time per class period. Lots of kids aren't passing because they need more instr uction time.Giving more time per class period gives the teachers time to explain tough material to students who are behind. The students will better understand the material being taught. Some lessons can last for more than a day, like reading a novel. The students will better understand what they are reading if they do it all in one day than if they have to pick up where they left off the day before. Longer school days and less days in school will lead to a better education for students, there may even be less homework because the students use the extra time given In class to complete It.Plus, the school day also will last until almost dinner time, so the students will go home eight after school. They won't be out on the streets getting In trouble In the time period between school ending and dinner. Yet another reason to say yes to longer school days four days a week Is the longer weekends. While schoolwork Is obviously Incredibly important, so Is time off. Most kids need time to re lax, they are busier in today's world than ever. They have homework, practices, and projects to work on.Some even have Jobs, by the time the weekend Is over, the students haven't had any time for themselves. Schools should be open four days a week and have longer days because the schools will save money, by having more time per class a more quality education will be provided for the students, and the longer weekends will give the kids time to relax after long week. Agreeing with this Idea Is beneficial to your child's education. Adding school hours and reducing the amount of hours per school makes more time for academic pursuits.Longer Weekend more time to tidy up the school while the kids aren't in there to create a safer and emperor because the students use the extra time given in class to complete it. Plus, right after school. They won't be out on the streets getting in trouble in the time school days four days a week is the longer weekends. While schoolwork is obviously incredib ly important, so is time off. Most kids need time to relax, they are busier in Some even have Jobs, by the time the weekend is over, the students haven't had any kids time to relax after long week. Agreeing with this idea is beneficial to your child's

Forecasting the manpower needs of Ya Kun Essay

Question-1: How would you forecast the manpower needs of Ya Kun? There are few ways by which we can forecast the manpower needs of Ya Kun Kaya. They are: * Trend analysis * Ratio analysis * Scatter plot and * Computerized system Based on trend analysis, we can find new recruit by studying the variation of their past employment levels which means that they can provide an initial estimate of future staffing needs, but employment levels rarely depend just on the passage of time. They looked their past performance of sales, productivity and so on to estimate their employee also because if their performance goes beyond their expectation like Ya kun that have many outlets throughout the world, they may required more employee either full time or part-time. Other forecasting method that we can use to forecast their manpower is ratio analysis. In this method, the forecasting would be based on the historical ratio between some causal factor (like sales volume) and the number of employee required such salespeople. In this case, Ya Kun need more employee because they need more salespeople to run the business in each of their outlets. The sales volume for Ya Kun also one of the factor that Ya Kun need to recruit employee. Compared to trend analysis, ratio analysis assumes that productivity remains about the same. Another method we can use is scatter plot to forecast their manpower. In this method, the personnel may use two related variables to indicate the relation between the two such as sales volume and number of employee. If these two factors are related, then the points will tend to fall along straight line then the personnel can forecast the need of new recruitment. Computerized forecasting also is one way that can be used to forecast their need of manpower. With programs like these, employers can more accurately estimate how many employee that they need to projected productivity and sales. Question-2: What are the advantages and disadvantages of Ya Kun’s hiring part-time workers? Advantages of hiring part-time workers include: * Flexibility in scheduling as they help to fill in the gaps when the full-time workers go on leave or are taken ill. * Part-timers will complement the full-time workers. * Allows Ya Kun to tap into a larger available pool of job applicants as many more people may be willing and able to work part-time as opposed to full-time. * They may be deployed strategically during peak hours. Disadvantages include: * They may be less committed to the company. * It may be more difficult to integrate them as they only work occasionally. * Having too many part-time workers may affect teamwork. Question-3: A good attitude and commitment are two important attributes that Ya Kun looks for in its job applicants. Is a job interview an effective method to assess these two attributes? What else can Ya Kun do to get reliable information on these two attributes? A job interview may not be the most effective method to assess these two attributes as they are not directly observable during the interview process. In order to obtain reliable information on these two attributes, managers of Ya Kun may: * Ask the job applicants for referrals in the application pack, and contact the referrals to obtain information regarding these two attributes. * Use critical incidence interviews to test if the job applicants have past examples of these attributes. * Provide job applicants with a realistic job preview by telling them about all the challenges and worst case scenarios that their staff faces. This allows the applicants to have a better idea of the job and make a better-informed choice of whether to take up the job or not. * Use role-playing exercises where the applicants play the role of the staff, and the managers the customers, so that the managers may observe how the applicants may potentially react when they are actually working for Ya Kun. Question-4: What suggestions would you make to Ya Kun to improve its recruiting processes? Ya Kun’s low turnover rate and large pool of hardworking committed workers indicates that its recruitment processes are working well. However, to improve their recruiting process, Ya Kun’s managers may choose to: * Use more internal referrals as employees know what kinds of applicants will fit well with the prevalent company culture. * Hire a larger ratio of part-timers to full-timers as this allows them greater flexibility in scheduling. * Convert part-timers to full-timers if they perform well and if they are open to the switch. * Maintain contact with those employees who have left the company so that they can be informed of any new positions in the company. Q1. Ya Kun can forecast the manpower needs by using ratio analysis to conduct a quantitative analysis of information in a company’s financial statements. Ratios are calculated from current year numbers and are then compared to previous years, other companies, the industry, or even the economy to judge the performance of the company. Based on the analysis, Ya Kun could increase their salesperson to run the business in their outlet. Ya Kun can even use trend analysis as an aspect of technical analysis that tries to predict the future movement of a stock based on past data. Trend analysis is based on the idea that what has happened in the past gives traders an idea of what will happen in the future. Based on trend analysis, Ya Kun can find new recruit by using their past experienced by estimating the number of staffs needed in future. The organization could either recruit full- timers or part timers. YaKun also can use computerized system to predict the manpower needs for their organization. The employer could estimate the number of staffs needed to increase their sales. Q3. A job interview is not really an effective way to assess these attributes. It is because a job interview is only a process in which a potential employee  is evaluated by an employer. During this process, the employer hopes to determine whether or not the applicant is suitable for the job by looking at their experience and academy level. If Ya Kun is looking for an employee with a good attitude and commitment they could use behavioral interview questions. Through this way the employer could ask questions related on what they did in past jobs or life situations that are relevant to the particular job and skills. The answers given by the applicant can be used to predict their future performance in similar situations. Ya Kun could also use situational interview questions. During the question and answer session the applicant will be ask to imagine a situation and respond base on it. Based on the answers given, the employer could predict the commitment level of the applicant. Ya Kun could use the two weeks training period to study more about the applicant because it is difficult to judge the attitude and commitment level during theinterview. Usually commitment level and attitude will be only revealed after acertain period of time.

Dennis Nilsen The Kindly Killer with Rational Sickness Professor Ramos Blog

Dennis Nilsen The Kindly Killer with Rational Sickness â€Å"Mental Illness is the only disease that can make you deny its own existence. Certainly, the Idea that the brain can deny its own illness is a frightening thought.†- (Tracy). No matter how sharp the dagger, I believe a serial killer’s most potent weapon is his character. We don’t truly understand what someone is going through, what pain or problems they’re facing, but what we can understand is a grin. We often beg question what causes serial killers to kill? The answer is not so simple. Simply because the answer is a combination of causes, ranging from personal, life changing events to small, minor events. Sometimes these events generate something else thereby strengthening the violent behavior. Take the notorious â€Å"The Muswell Hill Murderer†. Before the news of his atrocities, Nilsen was a hardworking, well like man in his community. He, just like any other normal person blended into society and hid his terrors. However, behind that kindly person, Nilsen is responsible for the torture, rape, and murder of 12 to 15 young men (Biography). His tactic was to invite them to his house and have drinks after they fell asleep, he strangled them and later cut their bodies apart same way Jeffery Dahmer another serial killer. Before diving into in of all the causes that drove Dennis Nilsen to become an infuriated man, it is important to shine light on his origin story, because even the serial killer has one. Dennis Andrew Nilsen was born on November 23, 1945 in Fraserburgh, Aberdeenshire, Scotland (Wikipedia). Like most known killers, Dennis had a troubled childhood from abusive father, from the loss of his grandfather, not able express his sexuality and the controlled he desired, and was this a mixture of monster in the making. Was this what drove Dennis Nilsen â€Å"The Muswell Hill Murderer† gone to a disturbing rampage cause him to do sinister act to those men’s. The first red flag was a rough childhood. According to the British Police, â€Å"Neglect and abuse in childhood have been shown to contribute to an increased risk of future violence† (Serial Killers). Neglect and abuse, how typical of modern-day mass shooters. Whether or not you become prone to violence in the upcoming, I think we can all agree that having a weak relationship with your parents will set you back will take a toll on how you grow up. The world of Criminal Justice even states that â€Å"Serial murderers often come from broken homes and were child victims of parental physical abuse† (Serial Killers). His father was a Norwegian soldier who had travelled to Scotland in 1940 as part of the Free Norwegian Forces, following the German occupation of Norway (Wikipedia). Olav Nilsen did not view married life with any importance, being preoccupied with his duties with the Free Norwegian Forces and making little attempt to spend much time with his family or find a new home for his wife. Olav was an alcoholic and abusive to his wife and had affairs that cause his mother to have a mental break down had move back with her parents due trouble that she had with Olav (Serial Killers). Dennis father was not close to his all three children he conceive with Dennis mother Elizabeth. He admits that the drinking and the abuse they received from his father did cause him to drink and neglect everyone else. Having growing up without a father Dennis got close to his grandfather and whiteness death at a very young age and not knowing what â€Å"DEATH† means can cause a mix of emotion. Dennis grandfather was like a father to him they got very close they took long walks around Scotland Peer, they went fishing together, and did a lot work together. When he found out that his grandfather had passed away he was coming back from school. His mother Elizabeth was in the kitchen and told him â€Å"If you wanted to see your Grand Dad† Dennis was very happy that his grandfather was here to see him his mother Elizabeth told Dennis with a series look on her face well he’s here (Serial Killers). What the documentary states when they interview Dennis â€Å"When he saw his grandfather on the kitchen table inside this coffin that he states that was the first time he witness death† he was in state of shock (Serial Killers). He cried and had ask his mother â€Å"where has he gon e† and his mother had replied â€Å"to a better place† and Dennis responded by â€Å"if he went to a better place†¦ why didn’t take me with him.† (Serial Killers) In the documentary his psychiatrist stated witnessing his grandfather corps and the kitchen had shocked him. Having to whiteness something like Dennis had an effect on him. His mind he had known one else to talk to anymore he even stated that he wanted to take his own life so he could be close to his grandfather. At the onset of youth, Nilsen discovered he was homosexual, which initially confused and shamed of it. He kept his sexuality hidden from his family and his few friends. Because many of the boys to whom he was attracted had similar facial features as his younger sister, on one occasion he sexually fondled her, believing that his attraction towards boys might be a manifestation of the care he felt for her (Wikipedia). He made no efforts to seek sexual contact with any of the peers to whom he was sexually attracted, although he later said he had been fondled by an older youth and did not find the experience unpleasant. On one occasion, he also touched and stroked the body of his older brother as he slept (Wikipedia). As a result of this, Olav Jr. began to suspect his brother was homosexual and regularly belittled him in public referring to Dennis as hen (Scottish slang for girl) (Wikipedia). Nilsen initially believed that his fondling of his sister may have been evidence that he was bis exual. And later contribute to his victims since they were all men. Nilsen, actions made him a monster. Jeffrey Jerome Cohen’s Monster Culture, Thesis IV, The Monster Dwells at the Gates of Difference states, â€Å"The monster is difference made flesh, come to dwell among us.†(Cohen) When he committed these murders, he became different in society. He was able to kill people, have sex with them after death, slice them open and pull out their insides, and even keep their bodies around his household for comfort. Normally people do not do things like this. When stories like this get to your feet, it usually brings out abhorrence. So, then why is society fascinated with these types of monsters? There are so many biographies, documentaries, interviews, books, movies, and TV shows on serial killers for public to see. Cohen states in Thesis VI, Fear of the Monster is really a Kind of Desire, that, â€Å"More often, however, the monster retains a haunting complexity.†¦ â€Å"And will always dangerously entice.†(Cohen). People are dr awn in to hear the stories of who the monsters are and what the monsters have done because they want to satisfy a curiosity by understanding why someone would do such horrible things. So, the question that comes to mind is, what led Dennis Nilsen to kill? Mental illness played a big role. It caused him to have unhealthy thoughts he could not rid himself of, and the mix of alcohol and then a set of circumstances suddenly left him with no one in his life which easily broke his already unstable psychological condition. Taking a closer look into his life can bring a better understanding to why Dennis Nilsen turned to a life of murder. Nilsen characteristics was out of the ordinary people that new him couldn’t believe it, but he was someone who became a monster because of her vengeful spirit and mental illness. Study into the his life of Dennis Nilsen and the orders that lead Dennis down a road to his foreseeable transformation from kind heart soul to an indentation collecting killer leads one to believe that there was not just one event that caused this twisting into a life of atrocity but multiple contributing factors.   Factors such as the experience of dealing with the traumatic loss of his grandfather and his abusive father, also his sexuality and wanting control. These were contributed to the formation of a monster ‘Dennis Nilsen.’ Work Cited: Cohen, Jeffrey Jerome. â€Å"Monster Culture: Seven Theses.† From Monster Theory: Reading   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Culture. Minneapolis: University of Minnesota Press, 1996. 3-25. â€Å"Dennis Nilsen.† Biography.com, AE Networks Television, 23 June 2019, biography.com/crime-figure/dennis-nilsen. â€Å"Dennis Nilsen.† Wikipedia, Wikimedia Foundation, 5 Aug. 2019, en.wikipedia.org/wiki/Dennis_Nilsen. Lotthammer, Kenneth. â€Å"Real Crime: A Mind to Murder |Dennis Nilsen| (Full Documentary).† YouTube, YouTube, 10 Aug. 2017, youtube.com/watch?v=J1S1P_OzEAkt=881s. Tracy, Natasha. â€Å"Home.† Pinterest, pinterest.com/pin/150378075035608718/visual-search/?x=16y=16w=517h=561. Wide, Serial Killers World. â€Å"Serial Killer Dennis Nilsen Born To Kill.† YouTube, YouTube, 19 Dec. 2013, youtube.com/watch?v=yq2GdT7qF9o.

Using the Definite Article in Spanish When English Doesnt

Using the Definite Article in Spanish When English Doesn't English has one definite article - the - but Spanish isnt so simple. Spanish has five definite articles, varying with number and gender: Singular masculine: elSingular feminine: laSingular neuter: loPlural  neuter or masculine: losPlural feminine: las A definite article is a function word that comes before a noun to indicate that a particular being or thing is being referred to. Although there are a few exceptions, as a general rule a definite article is used in Spanish whenever the is used in English. But Spanish also uses a definite article in many situations where English does not. Although the following list isnt exhaustive, and there are exceptions to some of these rules, here are the major instances where Spanish includes a definite article absent in English. Using Definite Articles to Refer to All Members of a Group When referring to objects or persons of a class in general, the definite article is needed. Los leones son felinos. (Lions are felines.)Los americanos quieren hacer dinero. (Americans want to make money.)Las madres son como rayos de sol. (Mothers are like sun rays.) Note that this use of the definite article can create ambiguity that isnt present in English. For example, depending on the context, Las fresas son rojas can mean either that strawberries in general are red or that some particular strawberries are red. Using Definite Articles With Nouns Representing Concepts In English, the article is often omitted with abstract nouns and nouns used in a general sense, ones that refer more to a concept than a tangible item. But it still is needed in Spanish. La ciencia es importante. (Science is important.)Creo en la justicia. (I believe in justice.)Estudio la literatura. (I study literature.)La primavera es bella. (Spring is beautiful.) Using Definite Articles With Personal Titles The definite article is used before most titles of a person being talked about. El presidente Trump vive en la Casa Blanca. (President Trump lives in the White House.)Voy a la oficina de la doctora Gonzlez. (Im going to the office of Dr. Gonzalez.)Mi vecina es la seà ±ora Jones. (My neighbor is Mrs. Jones.) The article is omitted, however, when directly addressing the person. Profesora Barrera,  ¿cà ³mo est usted? (Professor Barrera, how are you?) Using Definite Articles With Days of the Week Days of the week are always masculine. Except in constructions where the day of the week follows a form of ser (a verb for to be), as in Hoy es martes (Today is Tuesday), the article is needed. Vamos a la escuela los lunes. (We go to school on Mondays.)El tren sale el mià ©rcoles. (The train leaves on Wednesday.) Using Infinitives With Names of Languages The article generally is used before names of languages. But it can be omitted immediately following a verb that is used often with languages, such as hablar (to speak), or after the preposition en. El inglà ©s es la lengua de Belice. (English is the language of Belize.)El alemn es difà ­cil. (German is difficult.)Hablo bien el espaà ±ol. (I speak Spanish well. But: Hablo espaà ±ol for I speak Spanish.) Using Definite Articles With Some Place Names Although the definite article is seldom mandatory with place names, it is used with many of them. As can be seen in this list of country names, the use of the definite article can seem arbitrary. La Habana es bonita. (Havana is pretty.)La India tiene muchas lenguas. (India has many languages.)El Cairo es la capital de Egipto, conocida oficialmente como Al-Qhirah. (Cairo is the capital of Egypst, known officially as Al-Qhirah.) The definite article los is optional when referring to Estados Unidos (the United States). Using Definite Articles With Nouns Joined by Y In English, it usually isnt necessary to include the before each noun in a series. But Spanish often requires the definite article in a way that would seem repetitious in English. La madre y el padre estn felices. (The mother and father are happy.)Comprà © la silla y la mesa. (I bought the chair and table.) Key Takeaways English has single definite article, the. Spanish has five: el, la, lo, los, and las.Spanish requires the definite article in various situations where it isnt used in English.Masculine articles are used with days of the week, infinitives, and names of languages.

How to Calculate Mass Percent Composition

How to Calculate Mass Percent Composition This is a worked example problem showing how to calculate mass percent composition. Percent composition indicates the relative amounts of each element in a compound. For each element, the mass percent formula is: % mass (mass of element in 1 mole of the compound) / (molar mass of the compound) x 100% or mass percent (mass of solute / mass of solution) x 100% The units of mass are typically grams. Mass percent is also known as percent by weight or w/w%. The molar mass is the sum of the masses of all the atoms in one mole of the compound. The sum all the mass percentages should add up to 100%. Watch for rounding errors in the last significant figure to make sure all the percentages add up. Key Takeaways Mass percent composition describes the relative quantities of elements in a chemical compound.Mass percent composition is also known percent by weight. It is abbreviated as w/w%.For a solution, mass percent equals the mass of an element in one mole of the compound divided by the molar mass of the compound, multiplied by 100%. Mass Percent Composition Problem Bicarbonate of soda (sodium hydrogen carbonate) is used in many commercial preparations. Its formula is NaHCO3. Find the mass percentages (mass %) of Na, H, C, and O in sodium hydrogen carbonate. Solution First, look up the atomic masses for the elements from the Periodic Table. The atomic masses are found to be: Na is 22.99H is 1.01C is 12.01O is 16.00 Next, determine how many grams of each element are present in one mole of NaHCO3: 22.99 g (1 mol) of Na1.01 g (1 mol) of H12.01 g (1 mol) of C48.00 g (3 mole x 16.00 gram per mole) of O The mass of one mole of NaHCO3 is: 22.99 g 1.01 g 12.01 g 48.00 g 84.01 g And the mass percentages of the elements are mass % Na 22.99 g / 84.01 g x 100 27.36 %mass % H 1.01 g / 84.01 g x 100 1.20 %mass % C 12.01 g / 84.01 g x 100 14.30 %mass % O 48.00 g / 84.01 g x 100 57.14 % Answer mass % Na 27.36 %mass % H 1.20 %mass % C 14.30 %mass % O 57.14 % When doing mass percent calculations, its always a good idea to check to make sure your mass percents add up to 100% (helps catch math errors): 27.36 14.30 1.20 57.14 100.00 Percent Composition of Water Another simple example is finding the mass percent composition of the elements in water, H2O. First, find the molar mass of water by adding up the atomic masses of the elements. Use values from the periodic table: H is 1.01 grams per moleO is 16.00 grams per mole Get the molar mass by adding up all the masses of elements in the compound. The subscript after the hydrogen (H) indicates there are two atoms of hydrogen. There is no subscript after oxygen (O), which means only one atom  is present. molar mass (2 x 1.01) 16.00molar mass 18.02 Now, divide the mass of each element by the total mass to get the mass percentages: mass % H (2 x 1.01) / 18.02 x 100%mass % H 11.19% mass % O 16.00 / 18.02mass % O 88.81% The mass percentages of hydrogen and oxygen add up to 100%. Mass Percent of Carbon Dioxide What are the mass percentages of carbon and oxygen in carbon dioxide, CO2? Mass Percent Solution Step 1: Find the mass of the individual atoms. Look up the atomic masses for carbon and oxygen from the Periodic Table. Its a good idea at this point to settle on the number of significant figures youll be using.  The atomic masses are found to be: C is 12.01 g/molO is 16.00 g/mol Step 2: Find the number of grams of each component make up one mole of  CO2. One mole of CO2 contains 1 mole of carbon atoms and 2 moles of oxygen atoms. 12.01 g (1 mol) of C32.00 g (2 mol x 16.00 gram per mole) of O The mass of one mole of CO2 is: 12.01 g 32.00 g 44.01 g Step 3: Find the mass percent of each atom. mass % (mass of component/mass of total) x 100 And the mass percentages of the elements are For carbon: mass % C (mass of 1 mol of carbon/mass of 1 mol of CO2)  x 100mass % C (12.01 g / 44.01 g) x 100mass % C   27.29 % For oxygen: mass % O (mass of 1 mol of oxygen/mass of 1 mol of CO2)  x 100mass % O (32.00 g / 44.01 g) x 100mass % O 72.71 % Answer mass % C 27.29 %mass % O 72.71 % Again, make sure your mass percents add up to 100%. This will help catch any math errors. 27.29 72.71 100.00 The answers add up to 100% which is what was expected. Tips for Success Calculating Mass Percent You wont always be given the total mass of a mixture or solution. Often, youll need to add up the masses. This might not be obvious! You may be given mole fractions or moles and then need to convert to a mass unit.Watch your significant figures!Always make sure the sum of the mass percentages of all components adds up to 100%. If it doesnt, you need to go back and find your mistake.

Did Father Flynn get what he derserved at the end of the film, Doubt Movie Review

Did Father Flynn get what he derserved at the end of the film, Doubt - Movie Review Example This in effect operates as a promotion and when Sister Aloysius is told of Father Flynn’s departure, she repeats â€Å"in the pursuit of wrongdoing, one steps away from God†. The denouement of the film poses more questions than at it answers and has fuelled polarised debate as to whether or not Father Flynn is actually innocent, which in turn poses the question as to whether Father Flynn gets what he deserved at the end of the film. On the one hand, Father Flynn’s departure and silence at the end could be interpreted as an admission of guilt, which would lend itself to the argument that Father Flynn did not get what he deserved as he effectively ends up in a higher position of authority by the end of the film. On the other hand, the audience learns that Sister Aloysius lied about speaking to a nun at Father Flynn’s previous church, which in turn leads the audience to question the guilt of both Aloysius and Father Flynn. Therefore overall, in contrast to the archetypal Hollywood blockbuster, the film’s conclusion leaves many issues unresolved, which in turn projects the central theme of doubt throughout the film onto the audience. In turn, it is submitted in this paper that ultimately it is impossible to decipher whether Father Flynn gets what he deserves at the end of the film. Whilst questions about Father Flynn’s conduct remains throughout, Sister Aloysius’ relentless pursuit of him not only serves to heighten the anticipation from the audience’s perspective as to whether or not he is guilty; it arguably serves to operate as a microcosm of gender conflict within the Catholic Church (Smith 218). Whether or not Father Flynn is guilty of abuse further serves to highlight the irony of the battle between him and Sister Aloysius who is also guilty of lying to remove Father Flynn from the Church. The irony is that within the Church’s infrastructure, Sister Aloysius’ position as a nun is inferior to Father Flynn.

Occupational Health and Safety Research Paper Example | Topics and Well Written Essays - 750 words

Occupational Health and Safety - Research Paper Example Confined space is a component of the Occupational Health and Safety Regulations 2007. The probable hazards associated with confined spaces include asphyxiation, loss of consciousness, injury, death, fire, and many more. According to Auburn University (2012), a Hot Work Permit is required where a temporary operation requires work involving open flames or producing heat and/or sparks. Welding and soldering are some examples of such work. According to Work Safe Victoria (2012), a job safety analysis (JSA) which brings together accepted safety and health principles and practices, and applies it to a particular task or operation. It indentifies each basic step of a job, and then addresses the most safest manner in which the job should be performed (Canadian Centre for Occupational Health and Safety 2008). A Safe Work Methods Statement (SWMS), is quite similar to a JSA. However, a SWMS is created for high risk construction work, as well as other work activities. These statements are to be provided, regardless of the cost of the project (Housing Industry Association 2004). According to the Best Practice Regulation Handbook (2010), a Regulation Impact Statements (RIS), is compulsory for all decisions made by the Australian Government and its agencies which will most likely affect the regulations on business or government activity, unless the impact is of a minor nature. 6) Review your workplace and list 15 or more hazards that you and or someone else would be exposed to on a regular basis. You are to also list the consequences of being exposed to such hazards and would they now become risks? The unit is quite narrow and small, and had various objects that tend to stick out, such as the hooks for the tongs and the cash registers drawer. This could lead to staff members getting hit by these objects, causing injury. We have a vault drop box, in which we bank our takings daily. In order to bank we need to deposit in a small compartment in the top drawer which then

Debating Globalisation Essay Example | Topics and Well Written Essays - 1750 words

Debating Globalisation - Essay Example Hong Kong is now the fourth largest city of China- after its accession with China- and also boasts as one of the liberal as well as transparent economic systems in the region. Parting with other economic regions of China, Hong Kong has now become one of the vibrant societies with lot of Western characteristics to share with other countries in the region. Similarly, China as a whole has also became probably the leading country in the world which is being economically integrated with the rest of the world due to sheer power of its economic strength and size. How these economies i.e. Hong Kong and India have integrated into the world economy and to what degree they are successful in integrating with the world economy is one of the questions, this research paper will attempt to discuss with the help of the relevant theories and data. Globalization In simplicity, globalization may be defined as the creation of a single market or the integration of world markets however, on the whole, defi ning the overall process of globalization is quite complex. â€Å"Globalization can be conceived as a process (or set of processes) which embodies a transformation in the spatial organization of social relations and transactions, expressed in transcontinental or interregional flows and networks of activity, interaction and power†(Held& Mcgraw, 1999). The above definition of globalization suggests that globalization is a process which is based upon the transformation of the social relations. However, this transformation or change takes place in different phases or stages and the subsequent integration of any given society through the process of globalization follows this phased process. The first stage of integration comes when the political, economic as well as the social ideas are stretched followed by the intensification of the interconnectedness between the investment, trade and other variables. The third stage comes when this overall process of integration speeds up this interconnectedness with the world economies due to the rapid transformation in the communication technologies. In the final phase, this growing degree of the integration creates the so called deepening impact on the social and economic aspects of the societies which have gradually been integrated with the world economy or the markets. it is also important to note that the globalization, is also associated with the slow and gradual vanishing of the State and its role in managing the markets specially. It advocates the emergence of borderless world and often claims to end the sovereignty of the State and the economies. What is also significant to note that it has also been associated with the Westernization of the different societies? It is generally believed that the process of globalization will result into the Westernization of the societies and the ideologies of Western countries specially US will gradually take over other societies. It simply means that the value system of Americ a will eventually take over the values and belief systems of other countries and societies. Measurement of globalization Globalization and its impact on any given society is measured with the help of different measures which typically outline the overall degree of integration of any given economy in the world economy. These factors include: Flows: Flows

Hollywood Masculinity in the Reagan Era Research Paper

Hollywood Masculinity in the Reagan Era - Research Paper Example The hard body status was no more only for the heroes but also for the common American individuals. The people liked to see the movie stars in such personas and attempted to identify themselves as a result. From the very early days of filmmaking, movies used to convey strong political and moral messages. Movies had the power of reshaping the whole society and the higher authorities were quick to realize that. That made them create a censorship so that they could control what the public was watching. Ronald Reagan was himself an actor in the past and the public could not help but link his presidency to his acting days. He was largely identified by the roles that he had played in his movies. However, in reality, it is very difficult to find a link between his politics and his acting days. As of Reagan himself, his marriage was once seen as a typical marriage in Hollywood. But with the passage of time, as Reagan’s daughter recollects, Reagan had and lesser contribution to the fami ly decisions than his wife. When the couple broke up, Reagan remarried and formed a tradition of being masculine both at home and at the office. Also, Reagan’s political messages became more gendered. After the Vietnam War, the American society seemed to have become effeminate. Reagan ideology attempted to restore the lost sense of masculinity. Moreover, the restoration of masculinity seems to be limited to white men. Black men have not been an active part of this hard body movement. However, there are some exceptions. In the movies of the Reagan era, masculinity has been a dominant subject. These movies displayed the male body in a manner that emphasized on masculinity. These bodies were â€Å"the indefatigable, muscular, and invincible masculine body [that] became the linchpin of the Reagan imaginary.† (Jeffords, 24, 25) The action adventure movies became a norm and the display of hard bodies like Sylvester Stallone and Arnold Schwarzenegger epitomized the same. One of the most convincing embodiments of hard body virtues is the character of John Rambo. The movie series has such a thumb print on the genre of action movies that every subsequent action movie is compared to it. The original character of Rambo from David Morrell's 1972 novel is more of a sympathetic monster who is bound to destruction because of his actions. Prior to Rambo Series, there were not many movies that promoted masculinity. Even Alfred Hitchcock’s movies had limited masculinity. According to Peberdy, â€Å"†¦both Hitch and his clientele represent a softer side of masculinity, offering on the one hand additional insight in the ‘permeation of a discourse of masculinity crisis during the 1990s and 2000s.† (7) In the movie, First Blood, Rambo is made heroic and the police play the role of villains. Rambo is never directly responsible for the death of any of his pursuers. Being a veteran of the Vietnam War, Rambo is both physically and psychologically d isturbed. He keeps up the appearance of being unaffected by the war but from the inside, he is torn apart. The character is played by Sylvester Stallone who is very a good physical specimen. Rambo goes through great physicality in the movie. He suffers a lot physically but shows great endurance to physical pain. In First Blood, he falls through pine trees from a height and one of the pine branches rips his arm. He screams in pain for a moment but as a vindictive policeman,

Older people Essay Example | Topics and Well Written Essays - 1250 words

Older people - Essay Example Decisions in providing care in an abused elderly are often based on the principles of autonomy and beneficence – what the client wants and what will promote good care. Based on autonomy, abused clients have the right to respect, informed consent, and self-determination. If a competent abused client decides not to do anything about the situation, client’s decision must be upheld. On the other hand, healthcare professionals are put into a dilemma where beneficence, in an abusive situation, is needed. Healthcare professionals’ follows the principle of doing good and preventing evil harm thus, weighing between the ethical principles of autonomy and beneficence puts care interventions into a dilemma. Legal interventions and criminal charges also apply to an abusive situation. The Charter of Residents Rights and Responsibilities under the Aged Care Act of 1997 explicitly states that â€Å"people living in aged care homes in Australia have the right to be treated with dignity and respect, and to live without exploitation, abuse or neglect†. Physical, sexual, and financial abuse is very obvious and that abuse can be reported promptly while psychological abuse and neglect are less easily determined. Verifications from a multidisciplinary team or a health professional are needed to prove psychological abuse or neglect. Legal interventions could involve revoking power of attorney arrangements, taking out a domestic violence order, or having the perpetrator evicted from the older person’s premises.  ... Specific factors identified are fast history of a fall, age, female gender, lower extremity weakness, balance problems, low levels of physical activity, cognitive impairment, psychotropic drug use and polypharmacy, chronic medical problems (stroke, arthritis, Parkinson’s Disease), sensory loss, orthostatic hypotension, acute health problems (pneumonia, urinary tract infections), dizziness, diabetes, depression, and incontinence (Nay, 2009, p. 192). Incidence The incidence of falls increases with age and varies according to residential location. Falls are more common in residential aged care facilities where 30-60% cases of falls were reported in 12 months than in hospitals with 17 falls out of 1000 bed days (Nay, 2009, p. 190). In Australia, for the year 2005-2006, the estimated number of hospitalized injury cases due to falls in people aged 65 years and over was 66, 800 – a rise of 10% since 2003-2004. Half of all fall injury cases for people aged 65 years and older oc cur from home (Byrne, 2010, p. 141). Falls are a major cause of morbidity and mortality among older people. In community-dwelling older people, 5-10% of falls result in major injuries such as fractures, head trauma, and major lacerations. In residential aged care facilities, major injuries range from 10-30%. Falls have also been identified as a contributory risk factor in 40% of residential aged care admissions (Nay, 2009, p. 192). Implications for Practice The increase in the incidence of falls among acute care facilities and residential aged care facilities seems to be alarming. High incidence of falls among older people implies that an enormous amount of effort must be put in prevention interventions and programs for falls. A review to assess the effectiveness of current prevention

Hollywood Masculinity in the Reagan Era Research Paper

Hollywood Masculinity in the Reagan Era - Research Paper Example The hard body status was no more only for the heroes but also for the common American individuals. The people liked to see the movie stars in such personas and attempted to identify themselves as a result. From the very early days of filmmaking, movies used to convey strong political and moral messages. Movies had the power of reshaping the whole society and the higher authorities were quick to realize that. That made them create a censorship so that they could control what the public was watching. Ronald Reagan was himself an actor in the past and the public could not help but link his presidency to his acting days. He was largely identified by the roles that he had played in his movies. However, in reality, it is very difficult to find a link between his politics and his acting days. As of Reagan himself, his marriage was once seen as a typical marriage in Hollywood. But with the passage of time, as Reagan’s daughter recollects, Reagan had and lesser contribution to the fami ly decisions than his wife. When the couple broke up, Reagan remarried and formed a tradition of being masculine both at home and at the office. Also, Reagan’s political messages became more gendered. After the Vietnam War, the American society seemed to have become effeminate. Reagan ideology attempted to restore the lost sense of masculinity. Moreover, the restoration of masculinity seems to be limited to white men. Black men have not been an active part of this hard body movement. However, there are some exceptions. In the movies of the Reagan era, masculinity has been a dominant subject. These movies displayed the male body in a manner that emphasized on masculinity. These bodies were â€Å"the indefatigable, muscular, and invincible masculine body [that] became the linchpin of the Reagan imaginary.† (Jeffords, 24, 25) The action adventure movies became a norm and the display of hard bodies like Sylvester Stallone and Arnold Schwarzenegger epitomized the same. One of the most convincing embodiments of hard body virtues is the character of John Rambo. The movie series has such a thumb print on the genre of action movies that every subsequent action movie is compared to it. The original character of Rambo from David Morrell's 1972 novel is more of a sympathetic monster who is bound to destruction because of his actions. Prior to Rambo Series, there were not many movies that promoted masculinity. Even Alfred Hitchcock’s movies had limited masculinity. According to Peberdy, â€Å"†¦both Hitch and his clientele represent a softer side of masculinity, offering on the one hand additional insight in the ‘permeation of a discourse of masculinity crisis during the 1990s and 2000s.† (7) In the movie, First Blood, Rambo is made heroic and the police play the role of villains. Rambo is never directly responsible for the death of any of his pursuers. Being a veteran of the Vietnam War, Rambo is both physically and psychologically d isturbed. He keeps up the appearance of being unaffected by the war but from the inside, he is torn apart. The character is played by Sylvester Stallone who is very a good physical specimen. Rambo goes through great physicality in the movie. He suffers a lot physically but shows great endurance to physical pain. In First Blood, he falls through pine trees from a height and one of the pine branches rips his arm. He screams in pain for a moment but as a vindictive policeman,

Right and left handed Essay Example | Topics and Well Written Essays - 750 words

Right and left handed - Essay Example This is why a person with an increased ability to use the right hand is referred to as right-handed while those with skills in the left are called left-handed. In that prospect, health experts agree that hand preference happens to infants mostly when they are at 6 months of age. However, there are several theories that attempt to explicate the reasons for handedness and their superseding functionalities (Annet, 2002). On that perspective, it is significant to report that the people with right-handedness make up about 70-90% while their left-handed counterparts are only 10%. Therefore, this makes left-handed people a minority because the world is unnaturally angled in favor of the right-handed people. Among the most popular theories that help to explain the usage of right and left hand is that of the brain hemisphere. Scientists and biologists have accepted the presence of a relationship between the motor control of speech and other fine motor skills. In that respect, these scientists report in their studies that the brain is subdivided into the left and right hemisphere. This subdivision ensures every part of the brain has its unique functions that give people of different handedness different advantages of the other (Nicholls et al, 2010). Therefore, research indicates speaking is controlled by the left side of the brain while the control of the body is done by the right side of the brain. Additionally, about 50% of left-handed individuals process their speech on the left part of their brain while the other 95% of right-handed individuals use the same side of the brain. It is imperative to note that people do not necessarily decide to either use left or right hand in their functionalities of life. However, there are inherent merits of either using right or left hand because of brain development and the structuring of their hemispheres. This brings the supposed advantages of people who are left-handed especially in the areas of visual-spatial skills. Additional ly, left-handed people are also dexterous in spatial layouts thus they make the majority of musicians, architects, artists and mathematicians (Annet, 2002). This is backed by studies that discovered that 20% of more than 100,000 students who took Scholastic Aptitude Test (SAT) excelled and they were left-handed individuals (McManus, 2004). This is was twice the number recorded for the right-handed people that stood at 10%. Alternatively, studies also indicate that left-handedness reduces arthritis and other diseases that are prevalent among right-handed people. Left-handed individuals are also adept at higher creativity because of the workings of the right brain regions that transmit information between the hemispheres simultaneously. On the other hand, right-handed people have a lot of competence in the mastery of language especially in the development of phonology and semantics. This is also manifested in the handwriting where right handed people are better than their counterparts . For instance, the writing of languages such as Arabic and Hebrew, right-handed people are well placed. There is also an increased evolutionary fitness that entails higher weight, longer adult weight and care in handling pressing situations that is not easy with left-handed individuals (Annet, 2002). According to research, there are several factors that may determine the probability of person becoming either left-handed or

Audre Lorde Essay Example for Free

Audre Lorde Essay On page 388 of the class’s anthology there is a work by Audre Lorde entitled â€Å"Power. † What interests me about this work is how Lorde expressed her poem(s) with a meaningful purpose; she expresses and explores pride, love anger, fear, racial and sexual oppression, urban neglect and personal survival. In connection, the question that I want to research is, where does Audre Lorde get her inspiration to write? Audre Lorde a self-styled black, lesbian, warrior, poet; dedicated her life to addressing the injustices of racism, sexism and homophobia. She had a creative talent of confronting these issues through her writing. Audre writes poetry, essays and autobiographies, she has a great impact on American and African-American literature, feminist theory, and gender studies. Audre, whose original name was Audrey Geraldine Lorde; at the age of four she learned how to talk while she learned to read. Audre’s mother taught her to write and during that time Audre dislike the way her name was spelled, she didn’t like the tail of the â€Å"Y’ hanging down below the line, so she would omit it; she loved the evenness of Audre Lorde. This inspired Audre to write a part autobiography and part revisionary myth called Zami: A New Spelling of My Name. I loved the way she opens with a beautiful question of spiritual and intellectual indebtedness, â€Å"To whom do I owe the power behind my voice, what strength I have become, yeasting up like sudden blood from under the bruised skin’s blister? † Zami tells the story of- as Audre said it â€Å"coming out blackened and whole,† in the story she expresses her identity as a fierce black lesbian woman, she talks about becoming a loving woman, a poet, a creator of self-authored words and perceptions. In Lodre’s words â€Å"Zami† is a â€Å"biomythography† which is combining history, biography, and myth. She also focuses on her developing lesbian identity and her response to racism in the white feminist and gay communities, and to sexism and homophobia in the African American community. The elements that make the book so good are its personal honesty and lack of cockiness, characteristics that shine through her writing. When reading about her experiences and her life story she shows an exquisite imagery, she talks about her West Indian heritage and its shows in her pictures and use of words. In Lorde’s poem â€Å"Power† she uses her poetic prose to express her feelings of anger and fury over an unfortunate incident that happened in New York City in the late 1970’s. She expresses her outrage and disgust at a racist society that allowed a child’s death to be buried with no true justice. Growing up in Harlem Lorde understood the difficulties that people encountered when race was involved. In â€Å"Power† it seems like she is trying to use her poetic gift to stand up for these racial injustices and try to make a difference. She wanted to be heard, instead of just using rhetoric and the use of effective writing, it was like she was searching for the â€Å"power† she has as an African-American woman poet, to make people hear and really think about racial injustices. â€Å"Power† is a poem that has two different levels of meanings, literal and nonliteral. Literal because the narrative poem is literally about Clifford Glover, a ten year old African- American boy from Queens who was shot by a Caucasian police officer that was acquitted by a jury. Nonliteral, because it has a more poetic intent; Audre’s reaction and feelings of fury and disgust over that incident. She mixes this racial injustice with her own furious and unsatisfied feelings in this piece. When reading this poem I had to reread it a few times so I could really understand the emotions and meanings in each stanza. The first two stanzas are about Lorde’s feelings and images she sees due to this violent tragedy; she expresses her natural woman instinct that children must come first in a blunt and short poetic verse. The third stanza tells the story of Clifford Glover’s death and the proof of the racial insensitivity displayed by the police officer. The fourth stanza talks about the trial of the officer and the jury that granted him an acquittal. It was a jury made of mostly white men and one African- American woman. The last stanza goes back to Lorde’s feelings about the injustice that the boy received and her fury over it. She shares her thoughts of what awful acts she might perform if she doesn’t use her own power as an African- American woman with a poetic gift to find the difference in poetry and rhetoric. When Lorde heard the verdict she was so furious about the incident she thought she was going to drive her car into a wall, so she had to pull over and jot down her thoughts, which inspired her to write this poem. In conclusion the answer to my question is that Audre Lorde gets her inspiration to write from her personal life experiences, the wrongs that are being done around the world and the injusticeness that occurs till this day in our society. She feels the need to express her thoughts so that other people around can actually open their eyes to see what’s really going on in the world. I like that Lorde wasn’t afraid of what people may have thought about her writing as long as she expressed what she felt was right and honest. Anatol, Gisele Liza. Border Crossings in Audre Lordes Zami: Triangular Linkage of Identity and Desire. MaComere: Journal of the Association of Caribbean Women Writers and Scholars 4 (2001): 130-41. Landy, Alice. The Heath Introduction to Literature sixth Ed. Boston, New York, Houghton Mifflin Company, 2000. Print The Lorde Compendium: Essay, Speeches, and Journals, introduction by Alice Walker, Pandora (London), 1996.

Comparison of theories on death and grief

Comparison of theories on death and grief Death can be defined as the indisputable biological end of life. In order to study and understand this phenomenon, one has to delve into the human perception of it. Woody Allen once said I dont mind dying, I just dont want to be there when it happens. The experience of such a loss, especially within a group of people as dependent of one another as is the family, is often the cause of grief for the bereaved individuals. The perception of death, nevertheless, seems to differ from culture to culture, as do the rituals encompassing the coping of the family (Kart, and Kinney, 2001). Zoroastrianism, one of the oldest religions to have ever existed, was characterised by its belief in one God, as well as the need for reservation of the pureness of the elements. Death for the Zoroastrians meant a reuniting of the soul with its guardian and protector, fravashi. The dead were kept in the Tower of Silence, traditionally, to be purified by nature. Life and death were thus not a beginning and an end but parts of a greater hoop of life. East to these Persian grounds survives up-to-day Hinduism, Indias main religion. Hinduism stands for the indestructibility of the soul and hence its cycle from birth to death, before it is reborn. Death again is not regarded as the end, but merely as a stage within a greater loop of meaning. Here, however, cremation is obligatory, minus some exceptions (Garces-Foley, 2005). Japanese rituals differ in the fact that a bigger part of the community is involved, than the family, mainly due to their collectivistic culture (Kart, and Kinney, 2001). After death, a bedside service is performed where the family is consoled and bathing of the dead body occurs. This is thought to enable the spirit to move on to the next world. The western culture on the contrary, tends to dissociate the living from the dead by allowing as little interaction and exposure to death as possible. A complete stranger is assigned the organising of the funeral, while the hospital cares for the body itself. During the funeral, mourners are to show as little grief as possible in public. Still, the impact of social class is evident here, since the amount of mourning expressed by the family depends on their social and educational background. (Kart, and Kinney, 2001) . It becomes evident from the above, that a promise to afterlife and the perpetuation of some part of the current existence (soul, body, chemicals, etc) as well as the idea of a better place, was and still is intending to help the family proceed with their everyday lives after the bereavement and grief. Apart from religious factors, the difference between cultures might also demonstrate different attempts of people to cope with the grief of death. Death can be viewed from a multitude of different standpoints, which contribute to the management and expression of mourning from the family and family members. This makes generalisation of behaviours towards grief hard, if not impossible (Bates et al., 1993). The philosophical approach to death and bereavement suggests the existence of two types of death; good and bad death. For the family, the distinction of these two, very vague notions, depends on the conditions with which the dying person dies. According to Grosz (2003), the dying person must have his/her pain controlled by the treatment, as far as possible. Other conditions for a good death include the ability of the patient to make conscious decisions of his/her own for the treatment, as well as be handled as an individual, bound with experiences from life, and not as an anonymous patient. Moreover, the dying person must have come to terms with his/her disease and manage any unfinished conflicts such as family, busyness or personal affairs. If these conditions are met, then the semblance of a good death could be acquired, thus permitting the surviving members to access their everyday lives faster and healthier, having dealt with the coping of the bereavement faster and more successf ully than if a bad death had occurred. 2. Definitions of Bereavement, Grief and Coping Bereavement is the condition the family and/or individual are involved with, after the death of an important person (Stroebe et al., 2008). This deprivation is only likely to cause grief, the natural response to a loss. Grief can be defined as the internal manifestation of the strong emotions, raised from bereavement (Stroebe et al., 2008). It is often used interchangeably with the term mourning, which is though the external dealing with grief. That is to say, mourning is the exhibition of grief in public, which eventually leads to the addressing and dealing with the latter state (Stroebe et al., 2008). Because the line between grief and mourning is this slim, the two have come to be used as umbrella terms (Grosz, 2003). Coping is the demanding task of adapting oneself psychosocially, to challenging, threatening and/or harmful circumstances (Moshe, 1996). The stress is managed or even eliminated under behavioural and cognitive endeavours (Lazarus, and Folkman, 1984; Moos, and Schaefe r, 1993). Some people though have been observed to have difficulties in reintegrating themselves within their older daily routines or in pertaining to relations with other persons. Maladaptive coping can hinder the recovery rate of the family and/or individuals, giving rise to feelings of loneliness, depression, hallucinations and even health problems related to stress, as is the abdominal pain and breathing difficulties (Parkes, 1972). People who have suffered bereavement very unexpectedly, or experienced it under shocking conditions, like suicide and homicide, are the ones most likely to acquire maladaptive coping (Grosz, 2003). How individuals cope with bereavement, grief and mourning, depends on a number of factors. Firstly, as it has already been mentioned, spiritual and religious beliefs or practices and culture of the person, tend to affect their way of viewing death, thus promoting a number of different coping methods, which are to be investigated later on. Again, the way death was experienced as well as the bonding the person had with their important one, before death, seems to also affect the coping. The more dependent the person was to the deceased, the harder it is to let go (Grosz, 2003). Finally, the family itself is a factor pivotal to the dealing with the death of the important one, especially when it comes to children and young adults. If the family is open and caring towards each of its members and is ready to share the pain and experiences, then the whole process of dealing with the death of the deceased is greatly facilitated and rapidly overcome (Walsh, and McGoldrick, 2004). All the above factors are, nevertheless, influenced by the very personality of the mourner, which at the end of the day is the most important of all factors. Stemming from the aforementioned considerations, related to the impact of ones death on his/her environment, the ultimate aim of this essay is to investigate how people cope with the death of a family member. Further, a number of relevant theoretical points have been introduced for the better understanding of the issue, along with empirical evidence. 3. Stage Theories of Grief I. The Five Stages of Death (DABDA) Back in 1969, top thanatologist KÃ ¼bler-Ross influenced the viewpoint of medical and health psychology, as she sensitised the world public opinion on terminally ill patients and their treatment, in her book On Death and Dying. There, she describes the five stages of grief people undergo while in loss of their important ones. It is of utmost importance as she has underscored many a times herself, to understand that not all people are the same or experience the five stages in the same sequence, for the same amount of time, or even confront some at all. As she supports, it all depends on the individual and their environment. The stages were first thought to only apply to the patients, but later, their application was broadened to any type of loss as is the case of a divorce, loss of occupation, death of a family member. Denial is considered to be the first of the five stages put forward by KÃ ¼bler-Ross (1969). She initially correlated this phenomenon to a number of factors influencing the patient, and in our case, the family. She considered the fact that the way one is told of the irreversibility of the terminal disease, along with the pre-existing experiences with the dying person and dependence on him/her, affects somehow the extend to which one is involved with the particular stage. However, though she suggested that everyone did go through this stage at some point, she only noted a very few cases that had kept the denial barrier up until death. Often, the individuals grew more and more confident of the idea of dying. Anger is the stage thought to follow denial, even if no real pattern can be identified for all individuals as of the sequence of stages, progression and management. Strong emotions as rage and fury, are said to overwhelm the person who displaces this anger to all directions. This, is what makes this stage the most difficult to be dealt with since ire erupts almost at random. To KÃ ¼bler-Ross (1969), this stage is again something everyone does go through sometime in their grieving period. Bargaining, although not quite as famous as the rest of the stages, is thought to be of significant importance to the mourning family. At this point, the person would crave for an amendment of the situation or for the time to go back to when ignorance of the event prevailed. Experiencing the death of an important one is often very painful, disrupting the habitual life of the family. This is enough reason for one to be wishing to go back to what they used to consider normal, before the knowledge of death. Bargaining, the asking of a favour in return for another, could be targeting the very self of the person, or even God, the doctors, or chaplain. These favours are often kept confidential, concealing quite often, unexpressed guilt. After the family has dealt with the new burden of knowledge and emotional awareness of the death and loss of a family member, depression may be often observed. Along with the person, plagued by his/her disease, the family suffers as well. The emotional burden to bear is huge and frequently fights between the members of the family arise. However, this is only a tip of the familys problems. Funding the treatment of the dying person is quite the times, responsible for the loss of ability to purchase items and needs that were previously thought commonplace. The tension and depression could grow more rapidly from the absence of the dying person, in case the family was dependent on his/her role before the knowledge of the terminal disease. Such could be the case of a money-making husband/wife or mother/father to children. Acceptance is the last stage to come, according to KÃ ¼bler-Ross (1969), and unlike the common belief, it is a stage of no happy emotion. As a matter of fact, it is a stage of no emotions whatsoever, but looks more alike a giving up to the inevitability of the situation, weakened and unable to fight it any longer. The family has gone through many hardships and still does, due to their dying important one. However, at a point, the family understands that they cannot affect the situation or death itself, leaving any type of action to the doctors. After acceptance has been reached, re-assimilation to everyday life begins. KÃ ¼bler-Ross (1969) stage theory has been formulated via many interviews and case studies on terminally ill patients, which were later generalised to the whole of losses. The sampling she used was relatively limited to the USA, and particularly Chicago, Illinois where she first began. Empirical evidence has demonstrated that this stage theory if partially accurate. The study by Maciejewski et al. (2007) studied 233 bereaved people living in the state of Connecticut, USA and for three years. The results added to the psychology of death, elucidating the five stages of grief. People initially demonstrated disbelief, which had been regarded as similar to the stage of Denial, towards the new information. Disbelief diminished gradually, until it disappeared one month post loss. Yearning was the second stage to be identified as it reached a zenith upon the fourth month post loss, and was characterised by the urge of the individual for the bereaved family member. Anger, the ensuing stage, reached a climax of its own five moths post loss and contained the violent emotions of the individual, displaced toward all directions, as the stage theory suggests. Six months post loss were characterised by depression, which was finally followed by acceptance; a process which has escalated from the initial apprehension of bereavement, 24 months post loss. This evidence agrees with KÃ ¼bler-Ross (1969) and her stage theory, to some extent. The same pattern of organising the mourning of a bereaved in stages is followed, and even some of them are very much alike the stage theorys ones. Disbelief and anger could be running parallel to denial and anger. Nonetheless, the theory and study class one another, on the basis of grief display. While KÃ ¼bler-Ross (1969) seems to position Denial as a first illustrator of grief, the results of Maciejewski et al. (2007), propose Yearning to be the main indication of grief from the first month of loss to the twenty-fourth. Moreover, Acceptance i s not thought to be an end-stage, but one which develops throughout the mourning period and reaches a peak at the end of it. The theory of the five stages of death has been overly criticised based on two major areas of clash. Firstly, the theory is said to be solidly based on KÃ ¼bler-Ross personal experiencing of terminal diseases, bereavement and coping. Since 1969, no further evidence other than the interviews has been put forward to fully explain the existence of the five stages of grief as well as their development. While it is a fact that due to the nature of the subject, empirical evidence is hard to obtain, studies as Maciejewski et al.s (2007) does not portray or confirm any validity or reliability of the theory. Friedman and James (2008) go as far as saying that the stages are more of a misconception of the public and media, who have come to relentlessly utilise the stages of death, than they can be considered a theory. The interviews and case studies KÃ ¼bler-Ross (1969) puts forward as evidence of the existence of stages, are thought to be too biased from her own assumptions and expectations, to be considered as support to the theory. Nevertheless, it is important to take them into consideration, since they are among the few ways of studying this particular topic of death and dying, without breaking the ethical code. What could be a limitation to her research though would be the small sampling she used, of people in the USA, thus making generalisations only available to similar cases and not for example, people of collectivistic cultures. Secondly, KÃ ¼bler-Ross (1969) theory has been criticised of being very broad with its description of stages. Due to her saying that not all five stages have to be completed in any particular order, or duration while mourning, the theory has been criticised of being too vague. Stages are supposed to be having a beginning and an end, a duration, and be characteristic to all individuals from at least a group of similar individuals i.e. dying patients and their families. Since the above conditions are not met, they cannot be considered stages. Additionally, the use of the term stages is said to cause more harm than good due to the misconception of time. Once one refers to stages, time is involved and people in mourning are likely to stay inactive, waiting for the symptoms of the stage to allay. This can of course give rise to more complex psychological traumas and thus harm the individual (Friedman, and James, 2008). When it comes to stages as Depression, the fluidity of the stages of death can be fully seen, due to the free use of the term. That is to say, depression is more of a psychiatric diagnosis of illness rather than sadness or any other such emotion. When is the person considered to be sad and when depressed? Subsequently, how to diagnose depression and treat it when it is imposed as a natural stage in the theory of mourning? Due to the nature of the subject, not much empirical evidence can be gathered for either fully supporting KÃ ¼bler-Ross (1969) theory or proving it inefficient and harmful. All evidence is partially anecdotal and coloured by the researchers interpretations, as was KÃ ¼bler-Ross interviews or Friedman and James (2008). II. Alternative Explanation to Grief An alternative theoretical approach to grief due to the death of a family member, is Bowlbys theory of grief (1961), where the psychophysiological components are greatly considered. Here, four main stages are to be considered. Numbness to protest is the first of the stages and consists of the confusion and breakdown of the bereavement paired with the psychological and physical dejection, where elevated blood pressure and heart rate might occur. This seems to be the first reaction to the new lifestyle imposed on the family members due to the loss of the important one, and need to get acquainted with the new life. Bowlby has studied the reactions of the body to the stress and strain of bereavement, only to find they match the stages he has put forward. Such indications include abdominal pain, hallucinations, etc. Alike the indicators put forward from the study of Maciejewski et al. (2007), yearning is identified as the crave to be closer to the deceased, whether that be with the help of inanimate objects, people or even places that trigger memories of the past live with the person. When this second stage is overcome as well, the third of disorganisation and despair arises.

George Orwells Nineteen Eighty-Four 1984 Essay -- essays research pa

Nineteen Eighty-Four is a compelling novel, written in the period just after W.W.II. It details the life of one man, Winston Smith, and his struggles with an undoubtedly fascist government. The book is set approximately in the year 1984, in which Winston's society is ruled by a governing force known as "The Party". At the head of this government is a fictional figure known as Big Brother, to whom all citizens must love and respect. In this society, privacy and freedom do not exist. People are constantly monitored by telescreens, and subjected to a constant barrage of propaganda. Any devious thought or action is dealt with by cruel and deadly punishment. Winston is a worker in one of the government agencies. His job: to rewrite the past so that The Party, specifically Big Brother, appears to be omnipotent. From as long as he can remember, he has despised The Party and what it stood for, although he doesn't reveal his true feelings to anyone around him. When Winston begins a torrid love affair with one of the young women in his agency named Julia, he finds someone else who shares in his beliefs. The two have several meetings throughout the book, in which they discuss their hatred for the government. They join a secret alliance called The Brotherhood, who's specific purpose is the end of The Party. Through the literature of The Brotherhood, they learn about the inner workings of The Party and how it accomplishes its stronghold on the people. The world as Winston knows it comes crashing down when he and Julia are arrested by the thought police, a faction of the government which deals with those who do not agree and abide by the ways of The Party. They are taken to a prison unlike any other. Winston is constantly tortured and beaten, until he confesses to crimes which he didn't commit or never even happened. If the party just killed Winston right away, they might run the risk of making a martyr out of him. Instead they re-educate him with the morals of The Party, using such techniques as pain, starvation, and using Winston's greatest fear against him. Once re- educated, he is introduced back into society. But he is not the same person, just a hollow shell. Winston had once said in the novel that if he could die hating Big Brother, then he would have won. But when Winston is finally killed, the only thing he can think is that he love... ...ten path in search of a greater truth. The novel also caused myself to reflect upon how important it was that such tyrannical dictators such as Hitler have been stopped, sometimes with great costs, from making life unbearable. Reading this novel gave me a great sense of hope for human kind, as we have been able to keep totalitarian movements under control. Maybe sometimes people can get carried away with a lust for power, but it will always come back to living in a society that is tolerable to everyone. It is safe to say that a Utopian society will never exist, but we must make an effort to get as close as we can. Many disputes which occur today are because of petty differences between people. Although there are some flaws in human nature, we have always been able to keep from digging a grave too deep to climb out of. It is scary to think how close the world could have come to having a society like the one in Nineteen Eighty Four, and know that we as humans have to gain a better understanding of one another. I enjoyed reading this book because not only did it give the reader something exciting to read, but it also was able to put an interesting perspective on life itself.

Leadership – To lead or to follow That is the question

Title: To lead or to follow? That Is the question. Assignment Topic: Compare and contrast two leaders, at least one of whom must be a business leader. Which of the two was the more effective leader? Why? What skills did they demonstrate? These two leaders must be explicitly named in your assignment and will be drawn from your knowledge of them or from biographies of modern-day leaders. Provide enough details of these two leaders so that a reader, who does not know of them, will be able to follow the points about them that you are making.Your assignment should demonstrate that you know what makes a successful leader, manager and entrepreneur in any situation. Word count (from the start of the Introduction section to the end of the Conclusion section, does not Include tables): 251 8 Executive Summary Defining the difference between a manager and a leader comes down to a few fundamental elements. Within this is the bases of identifying a follower from a leader, and the situation at hand .Often great leaders are created form a critical situation, hence why a continual development plan on self-growth and organizational growth Is Important as It pushes a leader beyond what Is expected of them In an everyday situation. A leader can be defined in many areas of life. Being a parent would be the first real role of presenting as a leader. From there, career choices or situations then reveal aspects of a leader. Some of the most powerful leaders of today, have stated that through adversity, they become who they are in this moment as it taught them fundamental lessons in managing life.To illustrate what makes a good leader, I will be comparing two personalities In this paper, 1. Richard Brannon (Abramson because he really does some outrageous moves In business and 2. Anthony Robbins (Robbins), because he has this unlimited passion for creating unlimited potential in anyone he meets. Table of Contents 1. Introduction to leaders 6 1 . 1 Anthony Robbins – The God father of life coaching 6 1. 2 Sir Richard Brannon – World's most exceptional business leader. 7 2. Understanding the nature of leadership 8 2. 1 Leadership or management 9 2. 2 The leader, the follower and the situation. 0 The followers 10 The situation 1 1 3. Leadership and change 13 4. Leadership skills 15 Leading an individual 15 Leading a team or group 15 5. Leadership intelligence, power and influence 16 Intelligence 16 Power and influence. 18 Conclusion 19 â€Å"For people to be true leaders, they must first see things for how they are, not worse. It's really about mastering the strength within yourself so that you can conquer the outer world around you† â€Å"Life is a gift, not a chore†. Anthony Robbins Entrepreneur, Author, Peak Performance Specialist. Mimi shouldn't blindly accept leader's advice.You've got to question leaders on occasion†. Sir Richard Brannon Entrepreneur, Visionary, Founder of Virgin Group 1 . Introduction to leaders 1 . 1 Anthony Ro bbins – The God father of life coaching Robbins (born in California, February 29, 1960) is an exceptional example of turning struggle into success. He is a recognized authority on the psychology of leadership. In the personal improvement industry, Robbins was the first to surpass more than a billion dollars in sales. He is one of the most successful advisors to world leaders, such as Nelson Mandela, Mikhail Cockroach and Bill Clinton.And one of the most sought-after speakers in the world (Anthony Robbins Biography n. D). His philosophy is simple – create a set of standards that will in turn create change. See table 1. Brannon, (born in Blackhead, London July 18 1950) the name behind the world's most irresistible brand, Virgin. There are over 100 Virgin companies in various industries all over the world. (Richard Brannon Biography n. D). According to an Ipso MOOR Captains of Industry Poll, Brannon has been voted as the most impressive business person in Britain' (Britai n's most impressive businessman' n. ). Brannon got a taste for entrepreneurship when he started a business magazine ‘Success', at the age of sixteen. The Virgin brand was then discovered, starting as a mail order business, then expanded into Virgin Records. Abrasion's is the only person to build eight billion dollar companies in eight different sectors. He was ninth in the Sunday Times Rich List 2006, worth slightly more than E billion (Richard Brannon Biography n. D). Abrasions values to his success. See Table 2. What makes a leader? What makes one greater than the other?Firstly both are leaders because of their ability to create change through drive and passion, in turn inspiring followers. To compare Brannon and Robbins, the need to analyze the fundamentals of the nature of leadership are required. 2. Understanding the nature of leadership Hughes, Gannett & Church, 2012, define a good leader as more than Just a calculation, planning or following a checklist, it also involve s touching others feelings. This emphasizes that leadership is more than Just instructing followers, but rather touching people's hearts as well as their heads.Emotions play a major role in success. Brannon and Robbins do this equally. Robbins does this on a greater scale as he is called on by leaders when facing a critical situation to provide strategic advice. In 2009, Robbins worked with over three million people in eighty different countries ‘Unleashing The Power', Figurers, 2009). In 2014, Robbins, worked with over fifty million people in more than one hundred countries (Anthony Robbins Biography n. D). Are these men leaders or managers? 2. 1 Leadership or management Leadership and management are closely related.They overlap as well as have distinguishable functions. See figure 1 . Described as a ‘complex phenomenon involving the leader, the follower and the situation' (Hughes, Gannett & Church, 2012 p. 4). Galilean (Hughes, Gannett & Church, 2012), expresses that s ome people are managers by nature and some people are traders by nature. Table 3 identifies the individual distinctions. 2. 2 The leader, the follower and the situation. The leader The leader is considered a role model to followers. They influence through their personal wisdom contributing to the follower's personal development and well-being.Outstanding leaders influence inspirational and intellectual stimulation creating a vision of the future (Cheer, et al 2014). Robbins and Brannon have become leaders without trying. Their unique styles have shown their level of success and therefore created followers to further nurture their dervish influence. Robbins has a unique ability to identify patterns that an individual is presenting and then gain consistent results by modeling underlying strategies. Such as his â€Å"Leadership in times of crisis† strategies. This approach was how Robbins took his own pain and suffering to evolve into a leader.For three decades, Robbins has been taking leaders at the pinnacle of their success, to align with their respective values and raising their standards by which they live. More often than not, they call on Robbins when facing critical decisions. A leader leading leaders requires continual additional engineering, as the leader then becomes the â€Å"follower†. Brannon started leading as an entrepreneur at the age of sixteen from his dorm room. Virgin Records was formed with Mimic Oldie being the first to sign a record deal with other household names assisting Virgin in becoming the biggest independent label in the world.From here, Virgin Airlines, Virgin Mobile and Virgin Galactic etc. Were born (Richard Brannon Biography n. D) Brannon stands as one of the pioneers in business and taking risks that other would never even dream of. Could a leader then become a follower? Leaders and followers have strengths and weaknesses, when under pressure, these will be exaggerated. The followers â€Å"Leadership is not restr icted to the influence exerted by someone in a particular position or role; followers are part of the leadership process, too† (Hughes, Gannett & Church, 2012).Fellowship is a critical part of the leadership equation. Without followers there would be no leader. Robbins has a theory that leaders give, and followers receive, but equally these two elements can only exist as being as one and Robbins has changed the lives of over one hundred million people. He is a Unitarian feeding more than three million people in fifty six countries a year. He has impacted many followers' lives by his bestselling self-help books, audio programs and live events (Anthony Robbins Biography n. D).Abrasion's Virgin brand has over one hundred companies' worldwide employing approximately sixty thousand people. Brannon is an avid social media user voted as the Auk's number one twitter user and worlds most followed person on Linked with more than eleven million followers across social media networks. He has written several books and has touched the lives of many students etc. Y encouraging an advisory centre to support common issues (Richard Brannon Biography n. D). The situation Does a leader develop from a situation? Out of crisis, some of the most extraordinary leaders are born.This would indicate the influences from a particular situation will encourage leadership qualities to be initiated in possibly a follower who now becomes a leader. ‘Leadership is the result of a complex set of interactions among the leader, the followers, and the situation' (Hughes, Gannett & Church 2012 p. 15) Brannon and Robbins have developed as powerful leaders by implementing the viral of experience which highlights the process of action-observation-reflection (A- O-R) model, which has been critical in their leadership development and understanding of dealing with the situation (Hughes, Gannett & Church 2012 p. 7). 2. 2 Understanding the Interaction Model of Leadership Understanding what makes a good leader and the effectiveness of the application to practice can be challenging. There has been no development of a leadership frame to model, unless it is aligning with spiritual, servant or transformational theories that have formulated a structure (Lethal, 2014). Subsequently, the way one leads will be determined by the followers and the situation. This then creates an element of interaction that overlap to influence the outcome. See figure 2. Gannett & Church 2012, p. 5).Situation vary greatly therefore analyzing and responding to situations vary between leaders. Behavior outcomes are largely innate – or artistic, and formal – or scientific, (internship plus experience). An effective leaders will exercise both the rational and emotional views – the Whole person' approach – of followers in order to produce desired results (Hughes, Gannett & church 2012, up. 6-7). Robbins gained innate (artistic) abilities from his own pain and suffering, and his formal (scientific) learning from motivational speakers and personal mentor, Jim Iron, and observation of individuals who were struggling.Brannon gained innate (artistic) abilities from his early learning from his father, a barrister, his grandfather, a Judge and as a student entrepreneur, and formal (scientific), from education at Stows School (however he had dyslexia and poor grades) and his business adventures (Richard Brannon Biography n. D). Brannon has been quoted in a presentation to Mambas, part of one's ability to succeed, be aware that to all business succeed and that they should be prepared to fail (mambas Presentation article' n. D). Through failure comes success. . Leadership and change Leading change is perhaps the most difficult challenge facing any leader (Hughes, Gannett & Church 2012, p. 556). Change has been known to cause fear. Leaders must therefore have a strong element of trust from followers that give a sense of security. Identifying a rational approach to ch ange requires road map for leaders to follow. According to Beer (Hughes, Gannett and Church 2012, p. 559), application of C = D x M P > R is a rational and straightforward approach to implement (see table 4).However, with change comes various factors to consider, which is strongly referenced towards resistance. There is an evident expectation-performance gap (see figure 3) that is commonly seen and should be managed through communication. Expectations that for change to take affect and results to be instant are unrealistic and require a certain level of patience. Another factor is emotions commonly associated with change that involves a sense of self-reflection or rejection and dealt with by being aware of the SARA model see figure 4.Robbins has a significant amount of trust from his followers, so much so that some of the world's greatest leaders have called on him as a strategic adviser. American anyone in the world to personally coach their business, they requested Robbins (Anthon y Robbins Biography n. D). Brannon as a leader in business, is someone that is most admired. In a presentation to Mambas, Brannon expressed that in business, a strong sense of ethics is fundamental in individual success, also believing that creativity, intuition and empathy are equally important (Abramson gives advice to Mamba's n. D).Depending upon the situation, a certain level of skillet is required to be an exceptional leader. 4. Leadership skills Skills associated with leadership will be expressed in various situations. How to lead an individual will differ from a team or a group. Leading an individual When working with and individual, it is obvious, there are areas to consider and work with such as interests/motivation, skills/abilities, values/attitudes, interpersonal behavior. All these factors can be nurtured easily, however when there are multiples such as in a group or team, it can create a new paradigm.Leading a team r group Team = often members of the same team (footbal l team), with common goals such as developing a new project or winning a championship, often having to work together to create the outcome. Group = members belong to a group for personal reasons, (church group), which may clash with other group members ideals. Often work independently (Hughes, Gannett & Church 2012, p 391). Robbins has a strong influence over individuals as well as groups and teams. During his seminars, he has participants walking barefoot over hot coals.Robbins metaphor that those who achieve greatness is the ability to take action-even if they experience fear (Tony Robbins' n. D). Abrasions Virgin Empire, has been recognized as the most desirable employer brand to work for according to two thousand British workers. He has also been described as being knowledgeable and innovative and very popular with 35 – 54 year olds (Virgin-named top employer brand', n. D). Effectiveness of leadership may be based on whether the team reaches its objectives. However, this may not be an affective observation. To gain understanding how a team functions iceberg metaphor is used to (see figure 5. ). 5.Leadership intelligence, power and influence Intelligence Hahn, et al (2012), believe that emotional intelligence involves a connection between various states of fear, pain and desire. In business, it plays a significant role determining factors that influence the effectiveness of a person, however it should not be a substitute for skills, knowledge and abilities. Difficult due to their achievements table 5, provides insight into Trichina theory of intelligence. OCEAN method is used to profile leaders. From this, there are five factors that are evident. Robbins and Brannon have shown that they have very similar traits (see figure 6).Good leaders have a high degree of CEQ and an innate ability to comply with these qualities: Strong sense of integrity, high ethical standards, recognize if they don't know or understand, confident, aware and exceptional decisio n-making capacity (Hahn, et al, 2012). Power and influence. Robbins and Brannon would be considered transformational leaders. They have the ability to exude a level of power and influence over their followers. Expertise times trust equals credibility. A 360-degree feedback report identified for leadership success and effectiveness, credibility was the most important (Hughes, Gannett & ropy 2012, p. 277-281). One specific advantage Robbins and Brannon have as being effective leaders is that they are both excellent communicators. Communication effectiveness is based on the ability to articulate arguments, advocate positions, persuade others and communicate feelings and ideas. Robbins was recognized by Toastmasters as one of the world's greatest speakers with a Golden Gavel Award. Brannon Received ‘The 2014 Business for Peace Award', in Oslo, Norway ‘The Business for Peace Foundation', 2014 Business Peace Award. Ethics and values are the bases of why these leaders attract l oyal followers.To become a great leader, it is not necessarily fact that you are a ‘born leader' as many leaders have developed from crisis situations. It has also been noted that many a great leader has given homage back to a power greater than themselves as playing a part in their leadership abilities and purpose. West and Noel (2013), state that leaders that are aware of God as they lead, understand the effectiveness of not Just numerical growth, but of the quality of life in their disciples {followers} lives and the effectiveness of leadership.What makes a successful leader, manager and entrepreneur? A successful leader is one who, being self-aware, uses available resources ethically and efficiently, adequately addresses followers' needs, and applies an optimal rational/emotional solution to the situation at hand (Hughes, Gannett & Church 2012, up. 34-35). Robbins and Brannon exhibit the above qualities. They are both board members of companies other than their own. Robbin s has been recognized as â€Å"Top 50 Business intellectuals in the world† and voted â€Å"Top 200 Business Gurus†, (Anthony Robbins Biography n. D).Brannon has been recognized for various awards such as amour of Knight Bachelor for his services to entrepreneurship, by Charles, Prince of Wales, and is eighty five of the list of top two hundred Britons. We could safely state, that they are great leaders of the twenty first century (Richard Brannon' n. D). Comparing one to the other to determine which would be considered greater is difficult. They are both humanitarians, entrepreneurs and naturally exceptional leaders. The differentiation would be that Brannon is a leader ahead of his game in business and Robbins leads the leaders to continually improve on being an exceptional leader.