Sir Richard Branson

The purpose of this writing is to describe the personality of Sir Richard Branson as well as applying the roles of social wisdom and attri exactlyion. Sir Branson is the owner and Chief executive director Officer of the complete(a) brand outed in the 1970s. mod is one of spacious Britains most prize brands and consists of ventures in travel and tourism, leisure and pleasure, social and environmental, media and telecommunications, finance and money, health, and shopping. As a youth, Sir Branson was introduced to many factors which shaped his big personality.According to Nelson & Quick (2008), family, culture, education, and former(a) environmental forces shape personality. Sir Bransons personality was strongly influenced by his family environment. His female p bent advance him and his sisters to work hard and overcome adversity by continu everyy setting physical challenges amongst the siblings. These competitions surely enhanced Bransons drive to compete and triumph i n sporting activities. His entrepreneur advantage tummy be contributed to the early introduction of entrepreneurship by his mother and Aunt Cl ar.Sir Bransons was influenced by a loving family which modeled traits such(prenominal)(prenominal) as teamwork, cohesion, and support. During my childhood, children were taught to stay in a childs turn up and speak only when spoken to. Branson was encouraged to speak as a child and his opinions were valued. This helped to build vanity and confidence to communicate distant his social group. In my opinion, Bransons psychological type derived from the Type surmise Preferences and Descriptions is Extraversion, Intuition, Feeling, and Perceiving (ENFP). Nelson & Quick (2008) described a person who is categorized as ENFP to be Warmly enthusiastic and imaginative. chequer life as full of possibilities. Make connections between pointts and randomness actually quickly, and confidently proceed found on the patterns they see. Want a lot of af firmation from others, and readily give appreciation and support. Spontaneous and flexible, of ex clocks rely on the ability to improvise and their verbal fluency. (p. 95) While reading Sir Bransons case, I created the perception that Branson is intelligent, creative, loyal, family oriented, friendly, and confident yet arrogant. My perception is strongly affected by my characteristics as the perceiver. I truly moot that anyone can be successful if he or she works hard.If an exclusive is working hard and non stupefying the projected level of success, he or she needs to change the situation. Not necessary the plan or approach, but the situation in which he or she is operating in (city, state, ac caller-up, community). The manner in which Branson form his schedule to allow for family time influences my opinion and I created the image of him as a family man. Although this is important it doesnt necessarily confirm that Branson is a true family man. The situation that Branson is i ntroduced to me has an overwhelming affect on my perception.I am reading an article full of positive factors about Branson. How could my perception be anything other than positive? This perception whitethorn be the same or totally different had this been a face to face encounter. trinity elements of the barriers to social perception atomic number 18 involved in my assessment. First, I used selective perception by relating my view of family orientation to Branson. I narrowed my perception to the qualities which supported my viewpoint. Next, I created the perception that Branson is intelligent, because he is successful. I have created a stereotype that all successful entrepreneurs mustiness be intelligent.The article offered information that Bransons academic record was terrible and he did non finish high school. I failed to consider this information because of his success. Lastly, the first impression error allowed me to read the article and create the perception that this is the true Branson without any time to come research or consideration. Sir Branson finishance and success is due to internal attributions. He accepted his weaknesses and built on his strengths. The values instilled by his mother formed a sound foundation to build on. He is not focused on external attributions of things he has no control over.He continues to expand his empire by giving others opportunities to develop their ideas into billet ventures that he supports (Nelson & Quick, 2008, p. 115). He uses his internal attributions to counter the startup occupations and unforeseen battles which beart seem to bother him. Sir Branson is perceived to be a well-rounded person. His personality, which drives his success and current business philosophy, mirrors his childhood development. During his childhood, his opinion was valued and now he is unmannerly to the opinions and ideas of his advisory team.His mother and Aunt Clara were very entrepreneurial developing several different counselli ngs to make money and now Branson invites creativity and backs the immature business ventures of others. He unquestionable his sense of competition and now challenges industries which he feels are not part the public. An individuals personality is strongly influenced by his or her environment as proven by Sir Richard Branson. References Nelson, D. L. , & Quick, J. C. (2008). Organizational behavior Science, the real homo, and you (6th Ed. ). Mason, OH South-Western.Sir Richard BransonAssignment 4 Sir Richard Branson, Chairman, pure aggroup, Ltd. Case Study Mysherri Rhodes Instructor Bess albumen Bus 520 Leadership and Organization February 25, 2012 Describe Bransons lead vogue in terms of the attractorship models addressed in Chapters 10 and 11 and evaluate the credibly stiffness of that style in the U. S. immediately. Sir Richard Branson, bump and chairman of perfect(a) conference Ltd. , has created a multi-billion dollar enterprise, which includes airlines, records , spousal wear, holidays, vodka, cars, bank accounts, mobile phones, cosmetics, condoms and gyms (Hellriegel & Slocum, 2011).The Virgin free radical is a worldwidely recognized brand that has approximately 50,000 employees and earns much than $20 billion in sales annually (Hellriegel & Slocum, 2011). Sir Richard Branson is cognise to be one of the with child(p)est entrepreneurs and with that consumers can expect more unique creations from Sir Richard Branson (Boje & Smith, 2012). In straddle for a business to acquire and maintain such exponential growth, a caller must have an effective attraction.According to Hellriegel & Slocum (2011), Branson is a genuine strategist who thinks outside the recess and he has achieved many enceinte things despite some setbacks through and throughout the years. Branson anticipates future trends, inspiring pursual to understand and embrace a overb white-haired pot of possibilities. He develops others to be leaders or demote leaders that s what makes him a transformational leader (Hellriegel & Slocum, 2011). Sir Richard Branson, has a philosophy that is centered on finding raft with strong communication and teamwork skills that can be integrated into Virgin gathering culture.Once the proper employees are hired, Virgin Group continues the employees professional development, allowing the company to promote existing employees. Bransons philosophy enables him to develop new leaders, which are able to foresee the companys future and embrace new visions. Hellriegel & Slocum (2011), also theorize that transformational leaders are risk takers and pleasurable new opportunities. Sir Richard Branson states that it is impossible to run a business without fetching risks, and he is no stranger to doing so (Hellriegel & Slocum, 2011).Branson publicly admits to three tremendous setbacks a) the launch of a takeout MP3 player (the Virgin Pulse) was crushed by the Apple iPod and lost over $20 million b) against go through mana gement advice, Branson held on to Virgins Megastore retail outlets far too long, costing the group financially when the megastores were finally sold c) Branson created Virgin gage as an attempt to enter the United Kingdoms Coca-Cola territory, but Coca-Cola crushed that effort.The Virgin Group has experienced its fair share of failures but that has never halt Branson from tinctureing for new opportunities. Because of these attributes, Branson is a dandy transformational leader and is a perfect fit in nows world. The world is constantly evolving from the old into the new, and this constant change creates the need for companies to adapt accordingly. Based on constant change a company must be able to adapt accordingly. Transformational leading is such a great asset to todays world because its leaders are true visionaries.For instance, to his colleagues Branson is known as Dr. Yes because he finds it hard to enounce no to new ideas and proposals. Being open to new ideas and propo sals sets Virgin Groups apart from other companies because they are never afraid to try venture into new areas. Virgin Group prides itself on doing things in an innovative counsel while aspiring to domiciliate quality services (Hellriegel & Slocum, 2011). Visionaries are key to the evolution of todays world and are important to the propagations of the future.Recommend a different leaders style (or combination of styles) that would make Branson an even more effective leader. Transformational and transactional leadership are two of the most popular approaches to leading a businesses (Sadeghi & Pihie, 2012). Bransons keen sense of transformational leadership is great for Virgin Group but could be more effective when combined other leadership styles such as transactional leadership. Transactional leadership is considered a great second style to work in synergy with transformational leadership.Transactional leadership focuses on the interaction and motivation that occur between a le ader and his or her pursuit (Sadeghi & Pihie, 2012). Bransons states, If you find quite a little who are good at propel others and getting the best out of heap, they are the ones you want. at that govern are plenty of so-called experts, but not as many motivators of people (Hellriegel & Slocum, 2011 p 344). Bransons touch in motivating his employees demonstrates his belief in transactional leadership and is an incontestable method ensuring that Virgin Group uses the make leadership path.Motivating employees is a great way to initiate great leadership but here are some other components of transactional leadership that should be considered a) transactional leadership get outs contingent re fightds, which includes leaders setting measurable goals to obtain that are clear and concise b) it exhibits dynamical management by monitoring work performance of employees and enforcing rules to restrain mistakes c) it emphasizes that enforced rules are not to be broken and unacceptable performance will result in corrective actions (Hellriegel & Slocum, 2011).Determine how Branson would develop and lead a global team working on a major(ip) project (e. g. , space tourism) Americans have witnessed the invariable development of the world for decades and Sir Richard Branson has been a part of American history. Branson has proceed to push the envelope year afterwards year, and is familiar with the leadership styles that are necessary for leading a global team working on a major project. Branson spoke out, stating that carbon damaging the world is what is causing global heating.As a result, Branson lately pledged to give as much as $3 billion over the next ten years to tackle global warming. The funding for the global warming project will be addicted from Bransons personal revenue from his airlines and rail company (Hellriegell & Slocume, 2011). Bransons states We must not be the generation responsible for irreversibly damaging the environment (Hellriegel & Slocum , 2011). In order for Branson to develop and lead a global team for global warming, he must use the event components associated with transformational leadership.According Hellriegel & Slocum (2011 p 330), the core components are individual consideration refer to the leaders to anticipate the followers needs, perform as a mentor, and listen to the followers needs. Next, Branson needs to capablely stimulate his team by encouraging them to think outside the box and to not be afraid to take a risk. thus there are inspirational motivations, which is a concept pertaining to leaders creating a vision for the employees to follow.Last but not least is idealized influence which refers to the leader acting in a charismatic way to percolate employees and reinvigorate them (Kirkpartrick & Locke, 1996). Branson has stated on numerous occasions that he treats his employees like human beings, which allows him to anticipate his employees needs. Branson also feels that an entrepreneur will only observe if he or she is surrounded by good people and are able to listen to their advice. Because Branson is open to advice he has innately displayed individual consideration.As a leader Branson has unceasingly provided attention to the employees needs for growth, encouraged individuals to embrace creativity, and placed an emphasis on innovation. Early in Bransons career he developed a habit of actively reading emails from his employees. Once the email are read, he then responds to employees concerns and ideas personally. There has been instances where employees have presented innovative ideas for the companys future that Branson has implemented, which demonstrates an intellectual stimulation outcome and encourages this behavior in the future.As I stated above, Branson has a vision that involves improving global warming. Bransons plan to address the problem is by setting up a carbon war room to strategize reducing the carbon output of companies without damaging the companys prof itability. Setting a vision and creating a plan is a great method for providing inspirational motives for individuals. Historically, Branson is well known for his ability to inspire his team, which results in an ideal work environment. argue how you can incorporate some of Bransons leadership qualities into your role at work or school.Sir Richard Branson is an wicked individual and worthy of businesses mimicking his leadership style. Bransons leadership styles includes, but are not limited to honing in on ones ability to become a true visionary, taking risk, and providing quality. Branson states that he listens to all new ideals and proposals but ultimately makes decisions based on his misgiving (Branson, 2012). One could practice becoming a visionary into their work or school environment by taking an in depth look at a new ideas or roposals and trusting their intuition. Implementing an environment for visionaries allows individuals to bring forth ideas that other individuals may have difficulty visualizing. This method also encourages individuals to speak up and voice their opinions. The next quality that a leader must possess is risk taking. It is impossible for a business to run without taking risks. Virgin would not be the company it is today if risks had not been interpreted (Hellriegel & Slocum, 2011 p 344).In order for a music director to be successful there has to be some peak of risk taking and one could start by thinking out of the box (Hanna & Klein, 2011). This could take place by setting aside time for the team to meet, discuss, and implement new ideas that involve more risk. another(prenominal) one of Bransons attributes for leadership is to provide quality service to his clientele. According to Hellriegel & Slocum (2011), Branson prides himself on his ability to provide quality services to consumers in areas where other companies may not.As a manager, one could raise the bar through implementing higher standards for quality service. This co uld, as a result, increase the clientele and loyalty to the company. References Boje, D. , & Smith, R. (2010). Re-storying and visualizing the changing entrepreneurial identities of notation Gates and Richard Branson. Culture & Organization, 16(4), 307-331. doi10. 1080/14759551003769250 Branson, R. (2012). Sir Audcity. Inc, 34(9), 72-73. Hanna, J. , & Klein, D. S. (2011). Sir Richard Branson Great Brands, Virgin Brands, Branson Brands.Smart vexation Orange County, 6(5), 10-11. Hellriegel, D. , & Slocum, J. W. , Jr. (2011). Organizational behaviour 13th ed. ). Mason, OH Cengage (Learning) Kirkpatrick, S. A. , & Locke, E. A. (1996). Direct and Indirect cause of Three Core Charismatic Leadership Components on doing and Attitudes. Journal Of Applied Psychology, 81(1), 36-51. Sadeghi, A. , & Pihie, Z. (2012). Transformational Leadership and Its prophetical Effects on Leadership Effectiveness. International Journal Of Business & Social Science, 3(7), 186-197.Sir Richard BransonAssig nment 4 Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Mysherri Rhodes Instructor Bess White Bus 520 Leadership and Organization February 25, 2012 Describe Bransons leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U. S. today. Sir Richard Branson, founder and chairman of Virgin Group Ltd. , has created a multi-billion dollar enterprise, which includes airlines, records, bridal wear, holidays, vodka, cars, bank accounts, mobile phones, cosmetics, condoms and gyms (Hellriegel & Slocum, 2011).The Virgin Group is a globally recognized brand that has approximately 50,000 employees and earns more than $20 billion in sales annually (Hellriegel & Slocum, 2011). Sir Richard Branson is known to be one of the greatest entrepreneurs and with that consumers can expect more unique creations from Sir Richard Branson (Boje & Smith, 2012). In order for a business to acquire and maintain such ex ponential growth, a company must have an effective leader.According to Hellriegel & Slocum (2011), Branson is a genuine strategist who thinks outside the box and he has achieved many great things despite some setbacks throughout the years. Branson anticipates future trends, inspiring followers to understand and embrace a new vision of possibilities. He develops others to be leaders or better leaders thats what makes him a transformational leader (Hellriegel & Slocum, 2011). Sir Richard Branson, has a philosophy that is centered on finding people with strong communication and teamwork skills that can be integrated into Virgin Group culture.Once the proper employees are hired, Virgin Group continues the employees professional development, allowing the company to promote existing employees. Bransons philosophy enables him to develop new leaders, which are able to foresee the companys future and embrace new visions. Hellriegel & Slocum (2011), also say that transformational leaders are risk takers and welcome new opportunities. Sir Richard Branson states that it is impossible to run a business without taking risks, and he is no stranger to doing so (Hellriegel & Slocum, 2011).Branson publicly admits to three tremendous setbacks a) the launch of a portable MP3 player (the Virgin Pulse) was crushed by the Apple iPod and lost over $20 million b) against top management advice, Branson held on to Virgins Megastore retail outlets far too long, costing the group financially when the megastores were finally sold c) Branson created Virgin Cola as an attempt to enter the United Kingdoms Coca-Cola territory, but Coca-Cola crushed that effort.The Virgin Group has experienced its fair share of failures but that has never stopped Branson from looking for new opportunities. Because of these attributes, Branson is a great transformational leader and is a perfect fit in todays world. The world is constantly evolving from the old into the new, and this constant change creates the n eed for companies to adapt accordingly. Based on constant change a company must be able to adapt accordingly. Transformational leadership is such a great asset to todays world because its leaders are true visionaries.For instance, to his colleagues Branson is known as Dr. Yes because he finds it hard to say no to new ideas and proposals. Being open to new ideas and proposals sets Virgin Groups apart from other companies because they are never afraid to try venture into new areas. Virgin Group prides itself on doing things in an innovative way while aspiring to provide quality services (Hellriegel & Slocum, 2011). Visionaries are key to the evolution of todays world and are important to the generations of the future.Recommend a different leadership style (or combination of styles) that would make Branson an even more effective leader. Transformational and transactional leadership are two of the most popular approaches to leading a businesses (Sadeghi & Pihie, 2012). Bransons keen sen se of transformational leadership is great for Virgin Group but could be more effective when combined other leadership styles such as transactional leadership. Transactional leadership is considered a great second style to work in synergy with transformational leadership.Transactional leadership focuses on the interaction and motivation that occur between a leader and his or her followers (Sadeghi & Pihie, 2012). Bransons states, If you find people who are good at motivating others and getting the best out of people, they are the ones you want. There are plenty of so-called experts, but not as many motivators of people (Hellriegel & Slocum, 2011 p 344). Bransons belief in motivating his employees demonstrates his belief in transactional leadership and is an incontestable method ensuring that Virgin Group uses the correct leadership path.Motivating employees is a great way to initiate great leadership but here are some other components of transactional leadership that should be consi dered a) transactional leadership provides contingent rewards, which includes leaders setting measurable goals to obtain that are clear and concise b) it exhibits active management by monitoring work performance of employees and enforcing rules to prevent mistakes c) it emphasizes that enforced rules are not to be broken and unacceptable performance will result in corrective actions (Hellriegel & Slocum, 2011).Determine how Branson would develop and lead a global team working on a major project (e. g. , space tourism) Americans have witnessed the continuous development of the world for decades and Sir Richard Branson has been a part of American history. Branson has continued to push the envelope year after year, and is familiar with the leadership styles that are necessary for leading a global team working on a major project. Branson spoke out, stating that carbon damaging the world is what is causing global warming.As a result, Branson recently pledged to give as much as $3 billion over the next ten years to tackle global warming. The funding for the global warming project will be given from Bransons personal revenue from his airlines and rail company (Hellriegell & Slocume, 2011). Bransons states We must not be the generation responsible for irreversibly damaging the environment (Hellriegel & Slocum, 2011). In order for Branson to develop and lead a global team for global warming, he must use the core components associated with transformational leadership.According Hellriegel & Slocum (2011 p 330), the core components are individual consideration refer to the leaders to anticipate the followers needs, perform as a mentor, and listen to the followers needs. Next, Branson needs to intellectually stimulate his team by encouraging them to think outside the box and to not be afraid to take a risk. Then there are inspirational motivations, which is a concept pertaining to leaders creating a vision for the employees to follow.Last but not least is idealized influen ce which refers to the leader acting in a charismatic way to uplift employees and inspire them (Kirkpartrick & Locke, 1996). Branson has stated on numerous occasions that he treats his employees like human beings, which allows him to anticipate his employees needs. Branson also feels that an entrepreneur will only succeed if he or she is surrounded by good people and are able to listen to their advice. Because Branson is open to advice he has innately displayed individual consideration.As a leader Branson has always provided attention to the employees needs for growth, encouraged individuals to embrace creativity, and placed an emphasis on innovation. Early in Bransons career he developed a habit of actively reading emails from his employees. Once the email are read, he then responds to employees concerns and ideas personally. There has been instances where employees have presented innovative ideas for the companys future that Branson has implemented, which demonstrates an intellect ual stimulation outcome and encourages this behavior in the future.As I stated above, Branson has a vision that involves improving global warming. Bransons plan to address the problem is by setting up a carbon war room to strategize reducing the carbon output of companies without damaging the companys profitability. Setting a vision and creating a plan is a great method for providing inspirational motives for individuals. Historically, Branson is well known for his ability to inspire his team, which results in an ideal work environment. Discuss how you can incorporate some of Bransons leadership qualities into your role at work or school.Sir Richard Branson is an extraordinary individual and worthy of businesses mimicking his leadership style. Bransons leadership styles includes, but are not limited to honing in on ones ability to become a true visionary, taking risk, and providing quality. Branson states that he listens to all new ideals and proposals but ultimately makes decisions based on his intuition (Branson, 2012). One could practice becoming a visionary into their work or school environment by taking an in depth look at a new ideas or roposals and trusting their intuition. Implementing an environment for visionaries allows individuals to bring forth ideas that other individuals may have difficulty visualizing. This method also encourages individuals to speak up and voice their opinions. The next quality that a leader must possess is risk taking. It is impossible for a business to run without taking risks. Virgin would not be the company it is today if risks had not been taken (Hellriegel & Slocum, 2011 p 344).In order for a manager to be successful there has to be some degree of risk taking and one could start by thinking out of the box (Hanna & Klein, 2011). This could take place by setting aside time for the team to meet, discuss, and implement new ideas that involve more risk. Another one of Bransons attributes for leadership is to provide quality s ervice to his clientele. According to Hellriegel & Slocum (2011), Branson prides himself on his ability to provide quality services to consumers in areas where other companies may not.As a manager, one could raise the bar through implementing higher standards for quality service. This could, as a result, increase the clientele and loyalty to the company. References Boje, D. , & Smith, R. (2010). Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson. Culture & Organization, 16(4), 307-331. doi10. 1080/14759551003769250 Branson, R. (2012). Sir Audcity. Inc, 34(9), 72-73. Hanna, J. , & Klein, D. S. (2011). Sir Richard Branson Great Brands, Virgin Brands, Branson Brands.Smart Business Orange County, 6(5), 10-11. Hellriegel, D. , & Slocum, J. W. , Jr. (2011). Organizational Behavior 13th ed. ). Mason, OH Cengage (Learning) Kirkpatrick, S. A. , & Locke, E. A. (1996). Direct and Indirect Effects of Three Core Charismatic Leadership Components on Performance and Attitudes. Journal Of Applied Psychology, 81(1), 36-51. Sadeghi, A. , & Pihie, Z. (2012). Transformational Leadership and Its Predictive Effects on Leadership Effectiveness. International Journal Of Business & Social Science, 3(7), 186-197.