Electronic Media Essay

electronic media atomic number 18 that exp devastation electronics or electromechanical energy for the conclusion affairr (audience) to access the content. This is in tell apart to static media (mainly soft touch media), which atomic number 18 closely lots created electronic tout ensembley, still dont require electronics to be accessed by the end user in the photographic printed bod. The primary electronic media authors familiar to the general exoteric be better known as photograph recordings, audio recordings, multimedia presentations, slide presentations, compact disc read-only memory and Online Content. Most new-fashioned media atomic number 18 in the form of digital media. However, electronic media may be in either linear or digital format. Devices such(prenominal) as televisions, computers and cd-roms that bother cultivation available to mickle. enormousnessIn October 2003, the British humanitarian plaque Christian Aid released a get over card that $4 billion in Iraqi gamblingds, which had been earmarked for reconstruction of the country, had disappe ard. The Coalition Provision chest (CPA), the U.S. assertled body that ruled Iraq at the time, was relegated with discourse that money. An exami race of financial records between June 2003 and October 2004 faceed unretentive bookkeeping and investigators found indicators of strength fraud, the report said At the time, the CPA smartly denied the accusations. By June 2004, the amount of money foregone missing had more than doubled from four-spot to almost nine billion dollars.This floor was reported with minimal reporting when the announcement was first released. As the investigation progressed, the trading floor of the missing billions was reported several quantify during the summer months of 2004 and again in January 2005. However, it was never given prominence in for each one word of honor medium. The writers at Faithful modernised called it the biggest and sin gle most under-reported story of the finally year. intelligence service Media and DemocracyIn a democracy an informed public is of overcritical importance. In matters regarding the self- diverts of the citizenry and of the nation as a social unit, knowledge is tell in making decisions regarding participation in the process of democracy. Indeed, failing to report principal(prenominal) news, or reporting news shallowly, inaccu come inly, or unfairly pot leave flock dangerously uninformed.The mass media of forthwith has tremendous power within connection. What and how learning is distributed can hit indelible consequences for individuals and society as a hale. As such, control of media outlets is regarded as a valued form of property for those collarking semipolitical or economic power. Among other sources of power, it is great to none that mass media has the ability to decoy and directattention to problems, solutions, or concourse that can estimation those with power it can confer position and confirm legitimacy it can be a channel for persuasion and militarization (Graber, 33). This represents an incredible amount of power, and over the agone cardinal eld or so, quite a little consider taken control over these outlets for the sole purpose of attaining both political and economic power.InternationalIn the get together States, there argon three cardinal hour news networks. President observation Clinton stated it well in a response to the question of the condition of to twenty-four hour periods media. He stated, The thing I worry about most is that people go away have all the information in the world but wont have any commission of evaluating itThats what I consider to be the most significant challenge presented to all of you by the explosion of media outlets in the nurture Age.COMPARISON WITH PRINT MEDIAIlliteracy harmonise to United Nations report Pakistan has 55% literacy rate. This makes it hundred-and-sixtieth country in world. Because of low literacy rate people can non read the printed news. This gives an edge to electronic media over print media.Media of futureElectronic Media has a clear edge over print media unconstipated if new media (for eg. The Internet) is not included in it. scratch media is more of a habit with people and chill out caters to a sizeable state. But electronic media offers a lot of choice to the people, in particular to the young person (GEN Y), the largest growing segment of our population and more substantially, has the ability to maintain the pacing at which the preferences and demands of the Gen Y changes. The shrinking readership of the print publications perhaps is testimony to the changing media uptake pattern of the people today.Although we dont see an immediate threat to the print media, more so because it is a centuries previous(a) media, yet we believe it definitely is not the media of the future. Moreover, electronic media is visually more open li stented and more hard-hitting in not only conveying a core but by virtue of cosmos a frequency medium, is also effective in registering it, thus ensuring high give away recall amongst viewers & potential customers. For the advertisers and advertising agencies, it provides exciting opportunities to experiment with new and innovative ideas which reduces the medias dependence on traditional sourceWhich is best?It depends on which area you are in. In plain areas, where there is no technology, print is better, but for the urban areas, electronic media are the best. Print media was supposed to have died 10 years ago, but that has not happened. In term of mobility and cost print media is better than electronic media. But in terms of speed, coverage and reliability, electronic media are the best. Newspaper is no longer essential, while attending the regular morning business, in the toilet. Laptop is the in thing one can channel-surf as almost(prenominal) e-papers as desired. re alization OF THE occupationNew technology has many another(prenominal) a(prenominal) social and educational benefits but caregivers and educators have expressed concern about the dangers untried people can be undecided to by these technologies. To respond to this concern, some states and instill districts have, for example, established policies about the use of booth phones on school grounds and demonstrable policies to block access to certain meshsites on school computers. Many teachers and caregivers have taken action individually by spot-checking websites utilize by young people, such as FACEBOOK, YOUTUBE.This brief focuses on the phenomena of electronic aggressiveness any kind of aggression perpetrated through technologyany type of torture or bullying (teasing,telling lies, making fun of someone, making rude or mean(a) comments, spreading rumors, or making saturnine or aggressive comments) that occurs through email, a chat room, instant messaging, a website (in cluding blogs), or text messaging.Youth is easily deceived, because it is ardent to hope. AristotleThe callowness is getting the wrong class by the use of this E-Media. Our main mien is to protect our callowness from the dangerous cause of E-Media. In E-media we will target specifically the TV media which is accessible by the whole family especially the youth. Further in youth TV is mostly watched by the women of the family. These effect are either ca apply intentionally or by the negligence of E-media personals. Intentional range up are either for the promotion of their channels.The E-Media personals are displaying the unethical dramas, either the stories are distracting the youth or the scenes of the drama are lamentable and unethical. They provoke the female and male dealingships which are considered unethical in our society. Most of the dramas and soaps are based on love stories and relations of married women with young guys.Some TV shows are evoke aggressiveness in our youth. We will mention a broadcast of ARY MUSIK named LIVING ON THE EDGE. This program consists of unethical, shameful and non islamic dares given to the youth of Pakistan. That is through to provoke aggressiveness and to bring our youth to the level of the unethical youths of western countries. He is trying to copy the programs like disquietude FACTOR, RHOADIES etc. Similarly the E-Media personals are provoking nudity. Either that nudity is in mount form or half nudity. We use the term half nudity for the scenes in which women or men are wearying inislamic clothes. Wearing sleeveless, wearing Capri, reveal hair, uncovered belly etc is completely inislamic.Hereby we will mention some channels that have bought the licenses of western movie channels and are wake scenes containing kisses and some other unethical scenes. Channels are ARY DIGITAL who has tardily bought license of HBO. Plus there are our cable operators who are showing unethical channels at midnight and at day time. Smoking scenes also provoke the do drugs addiction in youth. Previously the ads of cigarettes were banned in order to decrease the region of people converting to addiction. But now these roll of tobacco scenes are consistently being shown in many dramas and shows. When a shaver watches his popular actor smoking in a TV drama and performing stunts or having lots of girlfriends because of that cigarette then that youngster follows him. Same is the case with scenes containing alcohol and beer. fiery footages are also disturbing for the youth. We see many Indian movies which are showing scenes of fights which are followed by the youngsters. Same is incident here these days all the boys are found to be fighting with each other. They think they are living in their ideal movie and they are the heroes. wrestling and cartoons are watched by the children and they try to consume that in their real life often damaging either themselves or some other member of family.SIGNIFICANC E OF THE PROBLEMBefore examining the state of the news media in todays society, it is important to condition what good reporting of news should be. Doris A. Graber, in her book Media Power in Politics, thinks it important to distinguish between news and equity. The serve of news is to signalize an event. The function of truth is to bring to light the hidden facts, to set them into relation with each other, and make a picture of reality upon which men can act (Graber, 41).News dissemination, whether through wireless broadcast, newspaper articles, or a web site posting, should perform both functions in order to truly inform. Good news can affect society in positive ways. Determined, sweepingcoverage of important topics can change local communities, rid government of indelicate public officials, save lives, and so many other things. Reporting events and uncovering truths is critical for the news media to perform its function.Media is the pillar of a society. Television is a vital source from which most people receive information. News and media delegates on television have abused their powers over society through the expose of appealing news shows that misinform the public. through and through literary research and experimentation, it has been proven that peoples perception of reality has been modify by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and measure are all factors and tricks that play a major role in the case. Research, experimentation, and existent media coverage has pinpointed actual methods used for tawdry advertising. Television influences society in many ways.People are easily swayed to absorb a belief that they may not normally have unless expressed on television, since many people think that everything they hear on television is true. This, however, is not forever the case. It has been observed that over the past twenty to thirty years, normal social behav ior, even actual life roles of men and women and media, regulatory policies have all been altered. Media has changed with time, along with lineament and respectability. Many people receive and swallow false information that is merely used as an attention grabber that better the shows ratings and popularity. This involves sensationalizing a story to make it more interesting, therefore increasing the interest of the audience.People often know that these shows acquire to deceive them, but still allow in the information as truth. The E-media has severely damaged our youth and provided them with altered and senseless information. thusly one whole youth of Pakistan is having incorrect information and has inaccurate knowledge which not only is damage for them but for the whole generations which are to come. Following quotes represent the signification of youth Youth is the trustee of prosperity.