The Sexual Objectification of Women

The sexual objectification of wo tops on the mass media is becoming an alarming affair. tally to Faridah, et al.s study, the uses of sex images of wo manpower in advertising by varied companies who seek to instigate their products atomic number 18 doing an injustice to wo custody (Faridah, et al. 4). It is a challenge the in the modern democracies with regards to the clinical of building an egalitarian confederacy.It is worrying that the modern democracies would dumb nurture women objectification. It seems that the leading have remained so dormant and silent in pointing out the levels of variation exercised in the mass media in the name of advertisement (Berberick 12). A nonher affaire is that mass media has been apply as an instrument to advocate for equal rights among contrastive genders in the parliamentary procedure while on the opposite hand, it is used to disunite women sexually.This study is do through different inwardness, which include sociable, psycho logical, philosophical and stinting rights that examine the mien sexual objectification of men infringes on their rights. In this milieu, the media should not be used to exploit women but should be used to promote their rights and the protection different people from the various levels of disparity.Therefore, this study is important to speak to the issues of exploitation and discrimination perpetuated by the advertisement companies that promote various products in the market.Literature ReviewThe portrayal of women in the mass media do works them appear vulnerable to manipulation. Scholars such(prenominal) as Turner atomic number 18 worried that women are thinly represented in as actors in the existing news programs, but are kinda used negatively in advertising certain products (Turner 2).They appear as young and slim in the advertising programs in the televisions as rise up as magazines for eye-catching purposes. The women on such advertisement platforms are explicated as in struments to inspire women to like certain products. Their main role is just to make men talented as sexual objects rather than people with harbor and personality. They are shown to embody e really trait of beauty aimed to delineate men in like those products.The parliamentary law is tailored in a course that women are sole(prenominal) perceived to look good to impress men, not for their own good. The products are advertised and made to imply that when used, the skin becomes unflawed and beautiful that croup be admired by men. It is a in truth unfortunate affair that should be discouraged by all means in the contemporary society for a sustainable greater posterity.Another topic to point out is that the decision to place anything in the media program is influenced by the current state of cultural and affable values.In different societies, such values are greatly based on gender. Fe males in that abide by are considered weak and lesser beings to their male counterparts. Thr ough cultural and social norms, womens rights have been violated, and that is why the same spirit spirals to the media advertisements, which portrays women as objects, not creation with values and images to protect.Punyanunt-Carter did a study on the African-American portrayals on the televisions and confirms that this free radical of people is more objectified in the American televisions (Punyanunt-Carter 245). Faridah, et al. on the other hand states that the movies produced around the periods of the fifties portrayed women as perfect objects of domesticity, while in the contemporary world, women are portrayed as sexual objects that make men gifted and satisfy their sexual desires (Faridah et al. 7).The most important question to perform is why women must just be implicated negatively and vulnerable. eve if at quantify they are portrayed as professionals at times when out of their offices, they are given a negative image. They are notwithstanding seen as those that can un accompanied be teased, admired, played upon and desired by men.In her study on women images in Polish and Malaysian fool media, her findings pointed out that even if done in done in different cultures, the study about women portrayal has whatever profound similarities and commonalities in the findings.The regrettable thing addressed by the experts involved in the subject of women discrimination in the social media is that despite the efforts to establish a gender reasonable society where people are treated equally, there are equable rampant cases of discrimination against women in various fronts.Faridah et al. is worried about the same, more so the words used to describe women when portrayed in the social media (Faridah et al. 5). She says that when the media decided to focus on women in the public space during the 1995 one-quarter World Conference on Women in Beijing, the terms used were very unpleasant.In fact, she considers the words like burning bras, hardcore feminists, an d nude women racetrack around the streets of Huarious among others to be devilish and uncalled for in the contemporary society. This is a big(p) proof that the society still remains negative about women and completely considers them objects of sexuality that cannot stand for anything good. Even if they try to do something remarkable, they are only seen to be irrelevant.MethodologyThe study relies greatly on the existing pieces of literature to rouge the image of women portrayal in the televisions. It is part of the wider study of women and childrens representation in the contemporary media, which include unprinted and printed media. It is generally a qualitative study that relies on the literature about women negative portrayal on the televisions in the linked States of America, which is used as a case study to represent some of the discriminations against women that are undertaken silently in the social media.The ideas by Faridah et al. and Punyanunt-Carter are significant sin ce they look for different findings that have common issues worth addressing in women discrimination in the social media.The scholars are credible in their studies as they explore different pieces of information from different scholars to justify their arguments. They use longitudinal approach path to expose the various stereotypical ways in which women are handle in the society. I chose the sources since they provide a thrust of the investigation, which is thought-provoking to the readers who are carried with their findings to be part of the fight against women discrimination in the social media.PositionalityI do this study with an aim of addressing some of the injustices done on women in social media. The negative portrayal of women in different fronts like television, magazines, and internet makes them olfactory modality less valued in the society. It appears that the society is only happy when they are used. They are seen to best fit as objects to make men happy and satisfy their sexual needs.Sexual objectification lowers their self-esteem. The awful thing is that women from other cultures are more objectified than others are. Women from African-American communities are more portrayed negatively than those from other cultures. This means that social media are only used by the society to promote the cultural negativity about women, something that seems to be more embed in people.This implies that there is a serious need for attitudinal change to operate that that mindset is alleviated. Women deserve recognition and respect just as their male counterparts are. They should not be seen as second-class citizens but should be regarded with an utmost(prenominal) value they deserve.Studies show that the spirit of discrimination against women stems from the tradition that only regarded men to manage media. Women are meagerly represented in the employment positions.Faridah et al. states that only 33.3% of women are in full-time employment among the 59 countr ies they surveyed (Faridah et al. 3). It implies that women do not equal men when it comes to job competition and other important positions in the society. Another unfortunate thing is that different studies have been done on the subject of women discrimination in the social media, but nothing more has changed.It means that various experts need to be more vigorous in addressing the problem of women discrimination in the social media. The revolutionary change in technology has made it well to sexually objectify women, something that needs to be addressed with sufficient attention to change negative attitude that makes it easy to discriminate women in the social media and other areas.The numbers of women that appear in the social media as main actors are few, but those that are shown on the negative side of the shows are many. Even though men are also objectified, their number is smaller. It means that there is much to be done to deal with the issue of women discrimination. It is al so apparent from the study that women are super discriminated in the social media.The negative portrayal of women on television is provide by the social and cultural norms that consider men to be superior beings to their female counterparts. They are seen to best fit to make men happy by serving their sexual desire. This mindset does not believe that women can look good for their own sake, but that they do so to attract men.As a result, it is ostensible that it is a negative mindset, which kills womens self-esteem, significance and values, as opposed to men who are seen to be important and worth the best in the society. It remains a serious matter that should not be allowed to thrive in the contemporary society.ConclusionThis study confirms that it is utterly bad to unfold the negative portrayal of women in the social media, more so in the contemporary world. As pointed out herein, the portrayal of women in the social media has been damage by a lot of discrimination. For instan ce, during the fifties, women were pictured as perfect objects of domesticity.Today, they are portrayed as sexual objects that can only be used to make men happy and satisfy their sexual desires. As a result, they are seen to be significant and less valued in the society apart from being there to make men happy. The most regrettable thing is that besides the numerous studies than on the same area, the discrimination against women still thrives.This means that social and cultural norms that disregard women should be attacked and changed. The best way to attack such norms is attitudinal change communication, which would make the society to see feeling more differently. Instead of being viewed as objects to make men happy, they should be seen as entities that should be incorporated in different avenues to help the society to grow.